In line with the performance registered throughout the year 2020, Sonalika Tractors has registered one lakh tractor sales in nine months of April-Dec’20 period. Sonalika has grown by a staggering 33.3 percent during the year and has surpassed its entire FY’20 sales in three quarters of FY’21. Overall, the company has registered its highest ever December sales of 11,540 tractors and highest ever market share of 16.1 percent.
Sonalika Tractors has been selling more than one lakh tractors annually over the last three years and registering similar sales volume in nine months denotes company’s exemplary performance. Despite the pandemic hit year, Sonalika introduced five new premium tractors in 2020 including Tiger, Sikander DLX, Mahabali and Chhatrapati that has been lately joined by the company’s new technology marvel in Tiger Electric. India’s first field ready electric tractor, the Tiger Electric is probably the most affordable 4W electric vehicle ever in India. The five next gen tractors are fully equipped with advanced technologies and are customised as per the farmers’ crop and region specific needs.
Speaking on the performance, Raman Mittal, Executive Director, Sonalika Group, said, “This is momentous occasion as we have taken just three quarters to accomplish what was being achieved annually over the last three years. We have surpassed our entire FY’20 sales to sell over one lakh tractors in just nine months of FY’21, while recording 33.3 percent growth, which is 3X the industry growth of 12 percent. Alongside, we have registered our highest ever December sales of 11,540 tractors and highest ever market share of 16.1 percent. No external hardships like the pandemic, unfavourable factors can deter our passion to develop and offer customised, high quality products to farmers globally.”
“We have set our standards high with a mission to touch one lakh tractor sales in every six months and achieved 50 percent of it this year despite a challenging one the entire automotive fraternity. Sonalika has already embarked upon the journey to touch two lakh sales mark annually and will continue to introduce cutting edge technologies in the tractor industry while we relentlessly work towards our vision to ‘Lead Agri Evolution’ across the globe,” Mittal added.
“Sonalika Tractors’ remarkable performance in 2020 is an outcome of the brand’s farmer centric approach and a product offensive strategy that was adhered to even during the unprecedented year. Our latest launch Tiger Electric is the probably the most affordable 4W EV and is engineered with hi-tech German motor, advanced battery as well as proven Sonalika transmission to create new benchmarks in tractor industry. We conquered new peaks in performance month after month during the year while remaining committed to drive farm mechanisation and deliver prosperity worldwide,” he added.