Grus & Grade (G&G), a technology company operating in the agritech and fintech market, will launch its first product ‘Upajguru’, an agri-fintech platform on March 12, 2022, Saturday in at University of Hyderabad, Telangana, India.
G&G is incubated at Aspire BioNest, University of Hyderabad and Centre of Excellence in blockchain through APIARY, STPI, a Gurgaon under Ministry of Electronics and Telecommunications, Government of India).
ASPIRE – Association for Scientific Pursuits in Innovative Research Enterprises, is a section-8, not-for-profit organisation that manages the innovation and entrepreneurial activities at the University of Hyderabad through incubation of startup companies in various disciplines of science and technology.
Speaking on the launch, Ravi Soni, co-founder and CEO said, “Our motto has been to change the perception of agriculture and endure absence of pride to the farming community. Upajguru will bridge the gap of digital technology in the agri value chain, so as to make it agriculture sustainable and profitable.”
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Nitya Nand Deepak, co-founder and COO said, “Upajguru is a futuristic crop management system set to make agriculture and agribusiness more efficient, profitable and traceable. In particular, it will also strengthen farmers producers organisations (FPOs) and agribusiness consortia.”
Upajguru will connect farmers with farmer collectives (FPOs), input suppliers, transporters, warehouses, marketplaces, insurance companies and banks at a single point of contact. It integrates game-changing features at each step to reduce inefficiencies and leakages along the value chain.
How does Upajguru work?
Collectivisation, negotiation and transactions with input suppliers and at farm-gate become seamless and transparent. The IoT powered farm advisory system helps generate farm advice to mitigate environmental risks. AI-enabled integrated data predicts farm outputs and predictive market prices; blockchain-backed traceability from farm to fork promotes export and commercialisation of nutritionally enhanced biofortified and organic foods and non-food crops. Automation and smart contracts ease transactions, provide a complete audit trail, thereby reducing credit risk for banks and insurance companies. With lending getting smoother, lending terms become easier and collateral-free.
Upajguru hits the right notes for sustainable, efficient and profitable agribusinesses. It creates value for all stakeholders, maximises per acre value and gives greater control to farmers.
The platform is a medium to unleash the spirit of entrepreneurship in the farmers and empowers the collectives of farmers to innovate and adapt. A win-win for the present and future.
