New Delhi: Camposol, Peru’s leading blueberry producer joined forces with Walmart-backed Ninjacart, India’s leading agri-startup that leverages technology and data to organise the global agriculture ecosystem to bring high-quality blueberries to Indian consumers.
Camposol and Ninjacart’s partnership aims to transform the blueberry market in India through Ninjacart’s digital marketplace, tech-enabled supply chain, cutting-edge solutions, and a data-driven approach. This collaboration aims to facilitate Camposol’s market entry through a curated strategy, utilising Ninjacart’s expertise and data systems to drive accelerated growth.
The alliance enhanced Camposol’s operational stability in India through data-driven insights based on volume, facilitating faster market access to additional cities and consumers. Ninjacart also guarantees end-to-end traceability, bolstering transparency in the safety and origin of premium blueberries for consumers, Ninjacart said.
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The partnership between the two companies was formalised with an MoU signed on July 17, 2024, during an event in New Delhi, India. This collaboration aims to not only strengthen the availability of blueberries in India but also in the future foster stronger bilateral agricultural ties between Peru and India.
Speaking at the occasion, Sergio Torres, Senior Vice President-Commercial Operations, Camposol, said, “Ninjacart’s strong presence and deep understanding of the Indian consumer will be invaluable in establishing Camposol as a leading supplier of blueberries in India. Leveraging Ninjacart’s market intelligence ensures a curated entry strategy that seamlessly introduces high-quality blueberries to the Indian market. Their extensive distribution network means consumers across India will have easy access to fresh and premium blueberries through over 100,000 retail outlets. Together, we are poised to redefine accessibility and perception of blueberries, ensuring that consumers across the country have access to fresh and high-quality produce.”
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Highlighting the collaboration, Sharath Loganathan, Co-founder and Head of International Business of Ninjacart, said, “We are thrilled to announce our partnership with Camposol, leveraging their superior sourcing capabilities for strong supply. As the largest Peruvian exporter of blueberries, Camposol’s vertically integrated operations ensure top-quality produce is delivered efficiently across their operations. Our strong connections with Kirana stores, supermarkets, modern trade outlets, e-commerce/quick commerce platforms, and HoReCA partners enable global brands to seamlessly reach premium customers.”
In recent years, blueberries have shown significant double-digit growth in India, yet a notable supply gap exists between imported seasonal consumption and domestic production. This gap is primarily due to limited international exporter access to Indian consumers, who also predominantly shop at traditional mom-and-pop stores. To address this challenge, Ninjacart has partnered with Camposol to distribute blueberries across more than 100 cities and through over 100,000 retail outlets in India. This strategic alliance aims to enhance awareness and adoption, driving growth in the segment. The collaboration ensures a steady and reliable supply, meeting the rising demand among Indian consumers.
