Mumbai/ Pune: To bridge the gap between urban consumers and fresh-sourced produce, Pune-based Kisanserv has announced a bold expansion plan. The agritech platform aims to open 250 new retail stores across Pune and Mumbai over the next three years, tripling its current footprint and potentially serving millions of new customers with high-quality fruits and vegetables at competitive prices through its omnichannel neighbourhood retail stores offering exclusively fruits and vegetables, the fruits and vegetables marketplace announced recently.
Informing about its future endeavours, the company said, “Kisanserv is poised to make a significant impact by expanding its footprint and providing consumers with fresh, premium-quality produce at competitive prices, given the estimated US$150 billion size of the fruits and vegetables retail market in India.”
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“Since starting its business operations in 2019, Kisanserv has swiftly positioned itself as a leader in the urban fresh produce market, boasting an 80 per cent customer retention rate and fostering repeat purchases through its emphasis on quality and affordability. The company’s unique selling proposition lies in offering fresh, premium-packed fruits and vegetables at prices 15–25 per cent lower than the market average, thereby making healthy eating more accessible to urban consumers,” the tech-enabled marketplace said.
Elaborating on the plans, Niranjan Sharma, Founder and CEO of Kisanserv, said, “Our mission at Kisanserv is twofold: to provide consumers with affordable, high-quality produce and to support local farmers by ensuring fair prices and direct sourcing.”
“Their retail expansion has been impressive, with 25 stores already established in Pune and Mumbai within 15 months. Looking ahead, Niranjan Sharma has outlined an ambitious plan for the future, aiming to open 250 more retail stores for fruits and vegetables in both cities over the next three years. This expansion strategy reflects Kisanserv’s confidence in its business model and the demand for its products and services in the market,” the agritech platform informed.
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“Kisanserv’s revenue per square foot of INR 36,000 annually underscores its success. This strong performance demonstrates the efficacy of Kisanserv’s unique business model and market positioning, specifically tailored for the fruits and vegetables segment. These revenue numbers inspire confidence in Kisanserv’s management, leading them to plan for an aggressive expansion of their retail footprint in Pune and Mumbai,” the company said in a statement.
“A key pillar of Kisanserv’s approach is transparency and sustainability in the supply chain. The conventional supply chain for fruits and vegetables often involves multiple intermediaries, leading to a chain reaction of inefficiencies. Farmers receive a meagre portion of the final selling price, often reported to be as low as 20–30 per cent, while consumers end up paying inflated prices. Numerous factors contribute to this inefficiency, including excessive handling, transportation delays, and unnecessary markups at each stage. Kisanserv breaks this cycle by establishing a direct connection between over 10,000 farmers across Maharashtra and consumers,” the fruits and vegetables marketplace informed.
