New Delhi: The Agricultural and Processed Food Products Export Development Authority (APEDA) has facilitated the export of India’s first ready-to-drink fig juice, crafted from GI-tagged Purandar Figs, to Poland. This landmark shipment, flagged off by APEDA Chairman Abhishek Dev in the presence of all stakeholders, departed recently, via the Hamburg port in Germany. This event signifies a significant achievement in promoting India’s unique agro-products on the global stage.
The journey of this fig juice began at the APEDA pavilion during the SIAL 2023 held in Greater Noida, near New Delhi. This international trade showcase provided a platform for the agricultural products’ initial introduction to the global market. Produced by Purandar Highlands Farmer Producer Company, the fig juice garnered significant attention and won an award at the event, highlighting its international market potential.
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APEDA’s continuous support has played a vital role in the development and export of this product. Since the first export of fresh GI-tagged Purandar Figs to Hamburg in 2022, APEDA has closely collaborated with smallholder farmers. The product, which has been granted a provisional patent, represents a significant innovation in the agricultural sector.
With APEDA’s support, Purandar Figs showcased the fig juice at Macfrut 2024 in Rimini, Italy, further expanding its global reach. The event received a positive response from buyers, including an inquiry from MG Sales SP in Wroclaw, Poland, which led to this landmark export.
This fig juice export not only showcases the potential of Indian agro-products but also underscores the importance of research and development in enhancing the value of agricultural exports. It highlights the crucial role of farmers’ producer companies (FPCs) in promoting sustainable agricultural practices and exports.
