BigHaat, India’s leading digital agri platform, has roped in Jitesh Shah as its chief operating officer to boost the adoption of agritech and expand its presence from 10 million farmers to the next milestone.
Jitesh Shah, who was earlier with Cropin Technology as its chief revenue officer, is a seasoned professional with over 15 years of experience in sales, customer management and operations. He has been campaigning for the adoption of agritech globally.
Prior to his role in Cropin, he had a decade-long stint with InterCall (later acquired by West Unified Communications) where he handled various roles and was also one of the board members for its India business.
Jitesh holds a master’s degree in electrical and electronics engineering from Clemson University, South Carolina, and graduated in B.E. Electronics and Communication from Andhra University, India.
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Speaking on the appointment, Sateesh Nukala, CEO & Co-Founder, BigHaat said, “We welcome Jitesh to our BigHaat family as BigHaat endeavours to enhance the services and becoming the go-to name for all farmers in India. Jitesh’s experience and his expertise will help us reach our goals faster. His extensive industry knowledge will help in driving future business, expanding our portfolio as well as looking at new routes to market.”
What is BigHaat?
BigHaat is India’s fastest-growing agritech startup and a leading player in providing end-to-end solutions for the farming community. The startup recently touched a milestone of catering to 10 million farmers across India. BigHaat is transforming the agricultural value chain from pre-harvest to post-harvest leveraging data, technology, and crop science. BigHaat also has an Agri-Store with a wide range of quality inputs such as seeds, pesticides, fertilisers, nutrients and farm implements.
With the help of its tech-enabled farmer-centric platform, BigHaat is addressing the challenges posed by conventional retailers, thereby helping farmers to make informed decisions while buying inputs such as seeds and pesticides resulting in cost savings and better yield.
