Mumbai: Creamline Dairy Products (CDPL), a subsidiary of Godrej Agrovet (GAVL), one of India’s leading agribusinesses companies, on Thursday, launched Godrej My Farm Milk, a premium milk delivered straight from Godrej’s farm to consumers’ doorsteps. Godrej My Farm Milk is directly sourced from Godrej’s farm, pasteurised, and packaged using cutting-edge technology to ensure it retains its natural flavour and nutritional value. Available only in Hyderabad, the entire process from milking to delivery is automated, creating a zero human touch supply chain that is fully controlled from feed to breed, the company said.
“Health-conscious Indian consumers are increasingly choosing the best for themselves and their families. This trend is reflected in its Milk Report titled ‘Bottoms Up…India Says Cheers to Milk,’ which revealed that 50 per cent of consumers prioritise hygienic sourcing, processing, and packaging, along with the assurance of no adulteration when purchasing milk,” Godrej My Farm informed.
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Speaking on the launch, Bhupendra Suri, CEO of Godrej Jersey, said, “We at Godrej are fully committed to the production and distribution of our milk. The quality of milk depends on how cows are treated, so we take personalised care of 1,400 cows, including monitoring their food and health regularly. Our state-of-the-art processing plant and fully controlled supply chain enable us to deliver untouched, nutritious, and fresh milk. As a single source of milk with complete traceability from cow to packaging, we ensure its safety. Consumers can now enjoy Godrej My Farm milk as if they had a cow in their backyard.”
The Creamline Dairy Milk Report further highlighted that 55 per cent of consumers associate unhygienic milk with unbranded options. Additionally, 90 per cent of consumers are willing to pay a premium for high-quality and safe milk, underscoring the growing demand for pure and safe dairy products.
Priced at INR 50 for 500 ml, Godrej My Farm is currently available in over 70 modern trade stores and on leading quick-commerce platforms like Zepto, MilkBasket, BB Daily, and FTH Daily. The company aims to expand to 500 modern trade stores in Hyderabad by the end of the year.
