Eggoz Nutrition, a brand for fresh and ‘chemical-free’ eggs, is enhancing its physical reach with a new territory, Kolkata. This development will mark the start of Eggoz Nutrition’s operations in the eastern market of India.
Eggoz Nutrition decided to geographically diversify its business as per the expansion plans made for 2022. Kolkata, one of the most populated cities of India with high consumption of poultry products is chosen by the leadership team of Eggoz to tap the market potential. With this expansion strategy, consumers in eastern India could benefit from their products, as they claim that they never compromise the quality of their eggs that pass on through eleven quality checks. This expansion will also encourage and assist local farmers in upgrading their lifestyles.
All retail stores, as well as e-commerce sites like BigBasket, Instamart, Zepto, Blinkit, and others, will stock the farm-fresh eggs of Eggoz Nutrition. The brand has already got recognition in North India and is now keen to penetrate deep into the East. With a close to 20 per cent market share in Delhi-NCR making the brand market leader in the branded business, the brand reached annual revenue of Rs.32 crore in the last fiscal and is expected to grow multifold by the end of March 2023.
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Eggoz Nutrition sells over two lakh eggs per day and over 60 lakh eggs per month through physical and online retail formats. On the other hand, Eggoz Nutrition helps farmers in North India with more than 50 per cent incremental income. The brand entered the South Indian market a few months ago and is keen to become India’s most popular egg brand. Eggoz’s presence in Kolkata will further improve its overall market share and facilitate in winning the unicorn tag.
Eggoz is a Gurugram-based company founded by IIT Kharagpur alumnus. It is a consumer-focused and integrated farmer egg brand in India. The brand claims to have been selling fresh, chemical-free eggs, fully integrated from farms and delivered within 24 hours.
The company collaborates closely with farmers through a fully supported integration strategy, guaranteeing that birds are fed only natural food and utilising IoT and farmer app tech platforms.
(All the facts and information are based on the claims made by Eggoz Nutrition. Agriculture Post doesn’t assume any responsibility or liability for the same.)