New Delhi: India’s leading crop protection company, Dhanuka Group’s unique brand campaign ‘India ka Pranam Har Kisan ke Naam’ has been conferred with the ‘Silver Award’ at the ET DigiPlus Awards 2023 in New Delhi recently.
“The recognition of the ‘India ka Pranam Har Kisan ke Naam’ campaign at ET DigiPlus Awards is an acknowledgement of the sweat and toil of the hardworking farmers of India and is also a reflection of the contribution of the unsung heroes of our fields i.e. farmers in the nation-building,” the company said.
Dhanuka launched the campaign on the occasion of its 42nd Foundation Day to honour and appreciate the tireless efforts of the country’s hardworking farmers who have made India a net exporter of food grains, which is in sharp contrast to the situation in the 1950s and 1960s.
You may also like to read: UPL inaugurates global NPP Research Center to advance innovation in sustainable agriculture
The achievement of Indian farmers is significant, especially considering the fact that they had to battle many adversities, mostly natural calamities like floods, drought, and storms among other abiotic stresses. The Group’s ‘India Ka Pranam Har Kisan Ke Naam’ is a salute to their immense contribution.
The Group had also launched a new TVC as a part of this special campaign, which was promoted on print, television and digital platforms across the country.
“Dhanuka Group has been at the forefront of contributing its best for the betterment of Indian farmers. Much like our hard-working farmers, the Group has been making a tireless effort to promote scientific methods of farming and is promoting products and services that are backed by research and development. The Group has tie-ups with several well-known multinational companies, mostly Japanese, UK and US-based,” the agrochemical company asserted.
