Godrej Agrovet launches new insecticide Gracia; Eyes Rs. 25,000 Cr crop protection market

Godrej Agrovet launches new insecticide Gracia; Eyes Rs. 25,000 Cr crop protection market
The Indian crop protection market is estimated to be around Rs. 25,000 crore. Of this, insecticides contribute 39 per cent. Gracia will help Godrej Agrovet to strengthen its presence in this particular sub-segment

Godrej Agrovet, one of India’s leading diversified agribusiness companies, today announced the launch of Gracia (Fluxametamide, an isoxazoline compound) in the Indian market. It is a patented chemistry discovered and developed by Japan’s Nisan Chemical Corporation and will be introduced in India through collaboration with Godrej Agrovet.

Gracia is a world-class wide-spectrum product with novel and patented chemistry that includes the power of proactive protection.

It is a solution that exhibits excellent control of chewing and sucking pests such as larva, caterpillars, and thrips in farms producing a variety of pulses, hot pepper, cole crops, tomatoes, brinjal and okra. It allosterically inhibits GABA gated chloride channel in the insect’s nervous system. Within a few hours after the application of Gracia, pests die due to epileptic seizures caused by the overexcitation of the nervous system. It has a new mode of action and is able to control insects exhibiting some sort of resistance to existing insecticides in the market. It also has an excellent safety profile when it comes to mammals and beneficial insects.

Through proactive application at the correct time, Gracia will provide more extended duration and effectiveness in controlling pests and excellent rainfastness. It is also an economical and effective alternative to existing market solutions since the cost of application of Gracia at the farmer level will be as low as Rs.1,800 per acre.

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Highlighting the launch, Balram Singh Yadav, Managing Director, Godrej Agrovet said, “As part of our overall commitment to doubling farmers’ income, we have always introduced interventions that are suited for the Indian markets and farmers. After Hanabi, Gracia is the second product from Nissan Chemicals which we are introducing in the country. The Indian crop protection market is estimated to be around Rs. 25,000 crore. Of this, insecticides contribute 39 per cent. The launch of Gracia will offer us to strengthen our presence in this particular sub-segment that is estimated to be an Rs.1500 crore market opportunity.”

Rakesh Dogra, CEO, Crop Protection Business, Godrej Agrovet said, “In 2019, we launched Hanabi miticide from Nissan Chemicals in the country. Since the launch, Hanabi has been recognised as the latest prodigy in the miticides market in India. Gracia is a quick-action, broad-spectrum insecticide that will help us strengthen our leadership in the Indian crop protection market.”

Underlining the collaboration and the new launch, Raj Kumar Yadav, Managing Director, Nissan Chemical Corporation (India) said, “It is indeed a great opportunity to collaborate and work with Godrej Agrovet, one of the largest agrochemical businesses in India, in its mission to double farmers’ income. The launch of Gracia also marks a decade of our association with Godrej Agrovet. We are confident that like Hanabi, Gracia will also find wide adoption in the market.”

(The information and figures are based on a statement made by Godrej Agrovet.)

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