Duluth, Ga., US: AGCO Corporation, a global leader in agricultural machinery and precision ag technology, is gearing up for its annual Tech Days in North America on June 26 and 27, 2024. This event will spotlight AGCO’s dedication to farmer-focused solutions for mixed fleets, offered through its distinguished brand portfolio, including Fendt, Massey Ferguson, Valtra, and the newest precision ag brand, PTx.
Eric Hansotia, AGCO’s Chairman, President, and Chief Executive Officer, said, “Managing a farm is complex, but choosing the right machinery and technology shouldn’t be. AGCO stands out by offering unique equipment brands that cater to all farmers’ needs. We are the only company that can retrofit almost any make or model of equipment with technology that enhances yields while reducing inputs. This has been our ‘Farmers First’ approach for years.”
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AGCO Tech Days 2024 will showcase the company’s mixed fleet and retrofit-first mindset, presenting technology solutions for almost any brand farmers use. The Farm Office Station will underscore the importance of managing mixed fleets, featuring machines and technology like the Fendt Rogator 900, the Massey Ferguson 5S with PTx Trimble guidance, and Precision Planting’s Panorama. AGCO will also display its fully autonomous grain cart, baler, tillage equipment, and automated targeted spraying solutions. The event will highlight AGCO and Trimble’s next-generation agriculture technologies for farmers and OEMs, covering solutions for every season and crop and emphasising the potential of generative AI (Artificial Intelligence) in agriculture.
AGCO’s PTx brand, representing the full precision agriculture portfolio, is the company’s latest investment in technology and innovation. It builds on AGCO’s established equipment and technology brands trusted by farmers and OEMs worldwide.
The premium Fendt brand, known for excellence and innovation, is expanding rapidly in North and South America beyond its European origins. Massey Ferguson, with over 175 years of history, remains a global favourite for reliable and accessible ag equipment. Valtra, with its Nordic heritage, is renowned for hardworking, reliable, and versatile products, particularly in northern Europe and Latin America.
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“Each brand’s unique value proposition and strategic fit within industry segments reinforce AGCO’s vision to be the trusted partner for industry-leading, smart farming solutions. We are delivering our entire portfolio to farmers in innovative ways, including offerings from equipment dealers, specialised precision ag retrofit dealers, and PTx technology solutions that can be factory-fitted for OEMs and AGCO’s leading brands, Fendt, Massey Ferguson, and Valtra. Our offerings are further enhanced by FarmerCore, a new distribution model in North and South America, bringing the business from brick-and-mortar stores directly to the farm, aligning with how farmers prefer to be served,” Hansotia added.
AGCO’s portfolio features precision ag and clean technology solutions that help farmers sustainably feed the world now and in the future. AGCO Finance, AGCO’s financing provider, also focuses on growing for the future, offering tailored and flexible solutions to farmers through dealers worldwide.
AGCO will hold an investor conference during Tech Days. The event is scheduled to start at 5:15 p.m. Mountain Time on June 26, 2024. Investors can listen to the live webcast of the presentation by visiting the ‘Events’ section on the company’s Investor Relations website. The webcast will be archived for 12 months following the live event.
