CNH Industrial brings YOUNIVERSE, a digital agricultural machinery fair

CNH Industrial brings YOUNIVERSE, a digital agricultural machinery fair

London: In a rapidly changing landscape, where the worldwide agricultural trade fair programmes have been seriously disrupted, CNH Industrial has devised an exceptionally innovative way of reconnecting with its customers, the world’s farmers and the wider public. YOUNIVERSE, a digital agricultural machinery fair designed around the protagonist “you”, open from April 9 to 18, 2021, is not just another live streaming event or virtual showroom, rather a totally immersive, infotainment experience like no other.

YOUNIVERSE is a bespoke platform which uses cutting-edge technology, designed specifically for farmers, contractors and dealers – you – to provide a virtual gateway to CNH Industrial’s global agricultural brands: Case IH, STEYR and New Holland Agriculture as well as sister powertrain brand FPT Industrial and CNH Industrial’s accelerator for tech start-ups, AgXtend. YOUNIVERSE is easily accessible through both an interactive website and all mobile devices enabling “you” to stay connected, cultivate and grow networks.

The CNH Industrial brands will each welcome visitors into their own individually ‘branded’ universes, where a series of virtual landscapes and products will lead them on a journey of progressive discovery. This intuitive and leading-edge platform will enable users to explore each world, discover product ranges, learn about technological agricultural trends, interact with brand specialists and even “meet” industry experts. A series of engaging webinars, exclusive interviews and key note speeches  will be broadcast on the dedicated, online YOUNIVERSE TV channel. This will include content from company experts, leading agricultural institutions, such as European Agricultural Machinery Association (CEMA), German Agricultural Society (DLG) and agrifood representatives.

Free registration is open from April 9, 2021 at

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