Erisha Agritech, a Rana Group company has appointed former captain of India’s cricket team, Sourav Ganguly as its new brand ambassador. The company has partnered with Sourav Ganguly to help promote its brand values, increase brand awareness, and drive growth, the agritech company announced today.
The appointment of Ganguly is part of Erisha Agritech’s efforts to expand its reach and establish a strong brand presence in the market. The company said that Ganguly’s deep-rooted connection with the people of India, his leadership qualities, and his passion for agriculture make him a perfect fit for Erisha Agritech.
“Our team is thrilled to work with Sourav Ganguly and is excited to announce this partnership,” said Darshan Singh Rana, CMD, and Chairman of Rana Group. “We believe that Sourav Ganguly is a true representation of what our brand stands for, and we are looking forward to the positive impact that he will bring to our company,” Rana added.
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On the occasion, Ganguly said, “I am honoured to be a part of Erisha Agritech. As a former cricketer, I understand the importance of hard work, dedication, and perseverance. Together, we can make a real difference in the lives of farmers by providing them with sustainable, high-quality solutions. I believe that this partnership has the potential to revolutionise the agriculture industry. I am privileged to have the responsibility to get Erisha Agritech more recognition across the nation.
“Erisha Agritech is India’s fastest-growing agri-equipment and machinery company and has brought to the market a wide range of agricultural tractors, combine harvesters, implements, and other equipment and machines of the latest technology and energy efficiency. With the appointment of Sourav Ganguly as its brand ambassador, the company aims to reach out to a larger audience and build a strong brand presence in the market,” the company said.
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Rana Group’s other startup, Darsh Aerospace focuses on defence production and related businesses, operating under the Rana Group of companies. Moreover, the startup has designed and developed drones, including agricultural drones for Erisha Agritech, a largely indigenous drone with a 10-litre spraying capacity. “It can spray 30 litres of pesticides in a single charge or provide a spray coverage of three acres in a single charge. The drone has features such as GNSS, autonomous light mode, return home, geo-fencing capability, and anti-collision capability, and can operate in temperatures up to 60 degrees Celsius. With its advanced capabilities, the agri drone is poised to revolutionise the agriculture industry in India,” the agritech company claims.