Mahindra & Mahindra’s Farm Equipment Sector, a division of the Mahindra Group and the largest tractor manufacturer in the world by volume, today celebrated ‘Kisan Diwas’ in a unique way by forming an image of a farmer with 500 numbers of Mahindra Tractors at the company’s Nagpur Plant. This honour was bestowed upon the farmers to recognise their noteworthy and purposeful contribution to the field of agriculture, the backbone of the Indian economy. As a part of conveying gratitude towards farmers, Mahindra Tractors made a digital film showcasing India’s largest tractor installation forming an image of a farmer as #DeshKiTasveer.”
Also, on this day, a host of on-ground activities and customer engagement initiatives are planned across Mahindra Tractors dealerships, where farmers can bring in their photographs and order their personalised calendars as well.
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On the occasion of Kisan Diwas celebrations, Hemant Sikka, President, Farm Equipment Sector, Mahindra & Mahindra said, “We at Mahindra Tractors adhere to the ‘Rise for Good’ philosophy, whereby we work collectively to enhance the daily lives of the communities in which we live. It is our endeavour to recognise and felicitate the heroes of rural India, our farmers. Our farmers play a multi-dimensional role in the field and execute some of the most challenging tasks requiring tremendous hard work. We at Mahindra understand their commitment, dedication and contribution to building the nation and with this digital film, we express our gratitude towards them with ‘Desh ki Tasveer”.
Mahindra Group is one of the largest and most admired multinational federations of companies, and enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate.
