Cape Town: Mahindra Tractors, a part of the Mahindra Group and the world’s largest tractor manufacturer by volume, has officially launched its future-ready range of tractors – the Mahindra OJA – at Futurescape, an event held in Cape Town, South Africa.
Derived from the Sanskrit word “Ojas”, meaning Powerhouse of Energy, OJA is Mahindra’s most ambitious global lightweight tractor platform. Developed in collaboration between the engineering teams of Mahindra Research Valley, India, the R&D centre for Mahindra AFS and Mitsubishi Mahindra Agriculture Machinery, Japan, at an investment of INR 1200 crore, the new OJA range brings about a transformative shift in lightweight 4WD tractor design and engineering, to deliver cutting-edge innovation in tractor technology.
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In Cape Town, Mahindra unveiled new tractors on 3 OJA platforms – the Sub Compact, Compact and Small Utility platforms, addressing diverse market needs. With 4WD as standard, Mahindra launched 7 new tractor models for the Indian market on Compact and Small Utility platforms. These models range from 20HP – 40HP (14.91kW – 29.82kW), for a wide array of applications, for unparalleled platform versatility and efficiency to handle diverse agricultural tasks.
After kickstarting its exciting journey in India, the OJA range will subsequently be launched in North America, ASEAN, Brazil, Australia, South Africa, Europe and the SAARC region. Mahindra will also mark its debut in the ASEAN region starting with Thailand in 2024, the company announced.
Speaking on the launch of the new OJA tractor range, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra, “The new OJA range of lightweight tractors is a powerhouse of energy, aimed at progressive farmers. Embodied with innovation and technology, OJA tractors empower Mahindra to address 25 per cent of the global tractor industry, while opening new markets like Europe and ASEAN. Unveiling 7 agile lightweight 4WD tractors lightweight 4WD OJA tractors (21-40HP) in India, equipped with pioneering technologies, truly embodies our commitment to revolutionise farming worldwide.”
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Further talking about OJA’s launch plans for India, Vikram Wagh, CEO, Farm Division, Mahindra & Mahindra said, “The OJA tractor range introduces a paradigm shift in Indian agriculture. With 4WD capabilities as standard, pioneering automation controls amplify precision and performance across the range. Reducing operator effort and elevating farm productivity enables us to further embrace fast-growing segments like horticulture and grape farming to redefine mechanised farming. Featuring three advanced technology packs – PROJA, MYOJA, and ROBOJA – we proudly present OJA as India’s global innovation. OJA will be exclusively made in Zaheerabad (Telangana), our youngest tractor-manufacturing facility. The range will be available for customers in India starting October.”
Alongside the introduction of the OJA range, Mahindra will enhance its network of over 1100 channel partners, to enhance customer experience.
