Mahendra Singh Dhoni, former captain of Indian cricket team and a farmer and an existing customer of Swaraj Tractors, will now officially endorse the brand. His association with Swaraj Tractors will reinforce the brand’s commitment to provide innovative and reliable mechanisation solutions to the farmers in India, the tractor manufacturer announced on Friday.
“MS Dhoni’s strong connect with the farming community and understanding of the agriculture sector makes this partnership perfect for the brand Swaraj.” The announcement was made on Friday, during the launch of Swaraj’s compact lightweight tractor, ‘Swaraj Target’ in Mumbai.
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MS Dhoni, said, “Coming from a small town, farming is not far from our day-to-day life. I always found it fascinating. When I started spending more time at my farm during the pandemic, I realised we need farm mechanisation to save time and we need a powerful tractor to do the job. This led me to choose Swaraj and I am extremely happy with the product and now to be formally associated with it.”
Rajesh Jejurikar, Executive Director & CEO of Auto and Farm Sector at Mahindra & Mahindra said, “We are delighted that someone like Dhoni who is into farming and is already using a Swaraj tractor in his farm, has decided to endorse the brand. We strongly believe that his endorsement will motivate young and progressive farmers towards adopting farm mechanisation.”
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MS Dhoni will feature in a new advertising campaign for Swaraj Tractors, which highlights Swaraj Tractors’ best-in-class features and unrivalled benefits,” the tractor brand said.
