Greenday Kisan Ki Dukan and HarvestPlus open women-led agri-input store in Sitapur

Greenday Kisan Ki Dukan and HarvestPlus open women-led agri-input store in Sitapur
The launch highlighted the critical importance of enhancing nutrition through advanced agricultural practices, focusing on the use of biofortified crops to combat malnutrition and build a healthier future

Sitapur, Uttar Pradesh – In a significant step towards empowering women in agriculture and promoting nutritional security, India’s first women-led Agri Input franchisee store, a collaborative effort between Greenday Kisan Ki Dukan and HarvestPlus Solutions India, was inaugurated in Sitapur, Uttar Pradesh, on Wednesday. The franchise was launched by Navneet Kaur, a local farmer’s daughter with a strong academic background in chemistry and biology, embodying the spirit of self-reliance and community service.

The store’s opening was marked by a ceremony attended by Ravinder Grover, Global Business Manager at HarvestPlus Solutions, alongside the team from Greenday, local farmers, gram pradhans, and members of the community. The event highlighted the critical importance of enhancing nutrition through advanced agricultural practices, focusing on the use of biofortified crops to combat malnutrition and build a healthier future.

Sharing her vision, Navneet Kaur, the pioneering franchisee, said, “Taking on this franchise allows me to blend my scientific background with my commitment to my community. It’s more than a business; it’s an opportunity to make a tangible difference in people’s lives by increasing access to nutritious foods.”

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“We are proud to empower women in agriculture and promote nutritional security through this initiative. This marks a pivotal moment in enhancing nutrition through advanced agricultural practices, with a focus on using biofortified crops to combat malnutrition and pave the way for a healthier future for all,” said Ravinder Grover, Global Business Manager, HarvestPlus Solutions.

“Empowering communities through innovation and nutrition is our mission; today marks a milestone in that journey,” said Prateek Rastogi, CEO, Greenday.

The Greenday Kisan Ki Dukan and HarvestPlus Solutions India collaboration represents a model for future agricultural retail, combining the latest in biofortification research with grassroots empowerment and education. This franchisee store in Khairabad is the first of many planned outlets aiming to create sustainable, women-led agribusinesses that prioritise community health and economic independence.

As we celebrate the launch of this pioneering initiative, we look forward to witnessing its positive impact on local farming practices, nutritional awareness, and women’s empowerment in the agricultural sector.

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