Gujarat based e-marketplace start-up, HirenBhai.com has secured a INR 1.1 million Series A round, which is led by 3EA. The company will use the funding to accelerate its ability to build up essential value-add processing infrastructure in Gujarat, to accelerate the growth of its full-farm extension services for small landholders, and connect these farmers to large-scale agribusinesses and food processors seeking hassle-free sourcing, as well as to further their seed breeding programme.
Founded in 2020 in Amreli in Gujarat, the agritech start-up. HirenBhai.com had collaborated with more than 1500 farmers within two months of its launch and has been able to help the farmers by providing them an online platform to sell their produce to agribusiness firms, exporters and large retailers on pre-agreed prices of their produce, at the click of a button, without the involvement of any middlemen. The pandemic is fast tracking digital transformation for agribusinesses across the world to stay competitive and equipped for future. HirenBhai.com, has thus been pivotal in uniting farming community in Gujarat under one roof to support the local farmers.
“Farmers have been true heroes during the pandemic and we must do everything to support the people who produce our food. We believe that every farmer – regardless of size of their farm – deserves a life wherein they not only feed the country but also able to feed their families and develop as a community. Our focus is to onboard at least 50,000 farmers in the coming year and partner with global companies who can provide competitive process to the farmers,” said Hiren Kachariya, Co-founder and CEO of HirenBhai.com.
“With this investment, we are entering a new phase of rapid growth driven by global value chains and superior service to our suppliers and customers. However, Gujarat’s full agricultural potential remains largely untapped due to supply chain challenges and low processing capacity which is the challenge that we are looking to overcome in next two-three financial years. What we do now to protect the farmers will have long term implications for food security in the years to come. We are excited that our investment will support the growth of HirenBhai.com, and we look forward to working with the team on this journey,” said Dr. Vibhor Misra, CEO, 3EA.
With a mission to accelerate the digital revolution in the agronomic sector that can meet rising demand for high-quality produce with verifiable sustainability, HirenBhai.com fascinates some of the superlative young minds by providing challenging and exciting new career opportunities in the agritech sector. The unique business model coupled with an exceptional team is helping HirenBhai.com to address many of the critical issues faced by the local farmers in Gujarat. This includes providing access to credit, inputs, critical technical services, and market linkages in a way that benefits smallholder farmers and promotes sector growth. HirenBhai.com is living up to the expectations, as promoted by their tagline- “Dil se Gujarati”.