In a major boost to export, Agricultural and Processed Food Products Export Development Authority (APEDA) facilitated the season’s first consignment of fresh mangoes exported from Mumbai to Japan on last Saturday. Alphonso and Kesar varieties of mangoes were exported by Berrydale Foods (OPC), a registered exporter of APEDA to Lawson Retail Chain, Japan. These mangoes were treated and packed at the APEDA-approved Maharashtra State Agricultural Marketing Board ( MSAMB)’s facility.
A mango festival is being organised in Tokyo, Japan as a part of Azadi ki Amrit Mahotsav, in collaboration with Embassy of India, Japan and Invest India today (March 28, 2022), wherein mango exhibition and tasting will be done at various outlets of Lawson supermarkets.
APEDA has taken a number of export promotion activities and initiatives, by way of development of virtual portals for organising virtual trade fairs, Farmer Connect portal, e-office, Hortinet Traceability system, buyer-seller meets, reverse buyer-seller meets, product-specific campaigns among other related activities. APEDA has been closely working with the state government for creating infrastructure and promotion of export from the state.
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APEDA, a statutory body under the Ministry of Commerce & Industry, Government of India, is the nodal agency for promoting Indian agro and processed food exports and is responsible for facilitating and promoting the export of horticulture, floriculture, processed food, poultry products, dairy and other agro products.
APEDA provides assistance to the exporters under various components of its schemes such as infrastructure development, quality development and market development. In addition, APEDA also conducts international buyer-seller meets, virtual trade fairs with importing countries to promote agricultural and processed food products.
Apart from this, the Department of Commerce (DOC) also support exports through various schemes like Trade Infrastructure for Export Scheme (TIES), Market Access Initiative (MAI) among various other means.