Innoterra, PHDCCI Kashmir chapter ink MoU to strengthen market linkage for farmer cooperatives

Innoterra, PHDCCI Kashmir chapter ink MoU to strengthen market linkage for farmer cooperatives

PHDCCI Kashmir chapter signed a memorandum of understanding (MoU) with Innoterra, a Swiss-Indian food and tech platform company today. The MoU aims to build capacity and support farmers in the state through farmer cooperatives, aggregators and farmer producer organisations (FPOs) to bolster exports and improve market linkage.

The MoU was signed by Baldev Singh Raina, Chairman of PHDCCI-Kashmir and Suniti Gupta, Managing Director and CEO of InoterraTech. The signing event was attended by Navin Kumar Choudhary, Principal Secretary, Department of Agriculture Production and Farmers’ Welfare, J&K; Ajaz Ahamd Bhat, Director General, Horticulture Department of Kashmir; Vishesh Mahajan, Director, Horticulture Planning and Marketing and Nitin Puri, Head of B2B Marketplace, Innoterra.

According to the MoU, the key areas of cooperation between the two entities include helping FPOs access and secure right assistance under all Government of India schemes implemented through various departments. The MoU also envisages ensuring sustainability and growth of exports for cooperatives by facilitating technology adoption, building skills and quality, along with creating better market linkage.

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Innoterra will also facilitate exports by the cooperatives, FPOs, partners and associates identified by PHDCCI and promoted by horticulture and agriculture departments, National Bank for Agriculture and Rural Development (NABARD), Small Farmers Agribusiness Consortium (SFAC), National Cooperative Development Corporation (NCDC) and National Agricultural Cooperative Marketing Federation of India (NAFED). PHDCCI and Innoterra will empower the cooperatives and FPOs to participate directly in global trade events, including B2B and B2C fairs organised in India and abroad. Both the organisations will collaborate to organise awareness programmes, skill development programmes and workshops for the farmers at regional, state and national levels.

PHDCCI and Innoterra have also agreed to work in close coordination towards sustainable cluster development in various areas of Jammu and Kashmir.

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