Innoterra partners with AEG Foundation to enable transformation of 500,000 farmers

Innoterra partners Tata Trusts and Syngenta Foundation to enable transformation of 500,000 farmers
The partnership marks the beginning of a 24-month rollout plan to connect all AEGF’s verified members across India to the Innoterra platform

Innoterra, a Swiss-Indian food and tech platform company, has entered a partnership agreement with the Agri Entrepreneur Growth Foundation (AEGF), set up by Tata Trusts, IDH Sustainable Trade Initiative, and Syngenta Foundation to serve smallholder farmers in India through their agri entrepreneur network.

The partnership provides Innoterra Platform Services access to all AEGF clusters, setting the stage for a rollout of its hi-tech and high-touch Farmer-360 services for taking up dairy activities and working as a partner of AEGF for market input/output linkages to enable a 60 to 100 per cent increase in farmers’ incomes over 3-5 years. Around 500,000 smallholder farmers are associated with AEGF. Innoterra will kick-off pilots in the first identified village clusters to onboard ~100,000 verified farmer members in the next quarter. This partnership marks the beginning of a 24-month rollout plan to connect all AEGF’s verified members across India to the Innoterra platform.

Innoterra brought together its incubated companies, including India’s leading fruit producer-exporter Desai AgriFoods and dairy company MilkLane, under its corporate umbrella in 2021. The company has already connected more than 100,000 farmers to its hi-tech and high-touch Platform Division. Innoterra platform provides 360-degree services encompassing farm inputs, data-driven advisory, traceability and market access to smallholder farmers in India.

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Speaking about the partnership, Rajendra Jog, CEO, Agri Entrepreneur Growth Foundation said, “From its inception, AEGF aims to connect smallholder farmers with various opportunities that can help them increase their livelihood income. This arrangement with Innoterra will not only add to income of the smallholder farmers but will also provide an opportunity for active engagement of women members of the family. The 360-degree service in livestock with cattle on demand is unique intervention and AEGF is excited to extend these services to a maximum number of smallholder farmers associated with them.”

Dinesh Poduval, Chief Operating Officer, Innoterra Platform said, “This partnership is an incredible opportunity for Innoterra Platform to roll out our dairy value chain services to AEGF members. Innoterra has extensive experience of working with India’s smallholder farmers to deliver high-quality and traceable produce, value chain efficiency, scalability with better access to markets and credit. The DNA of Tata Trusts and Syngenta Foundation have made AEGF a powerhouse in transforming India’s rural economy. Together, we are confident that we will create many more farm-preneurs on a sure path to increase their income multifold in the 5-year horizon.”

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