AgriBazaar to enrol 10 lakh farmers through its intelligent data engine – AgriBhumi

AgriBazaar to enrol over 10 lakh farmers through its intelligent data engine - Agribhumi

India’s leading agritech player, AgriBazaar will be focussing on digitising the farmers’ crop journey through Agribhumi, its intelligent data engine. AgriBhumi will leverage technologies such as blockchain, embedded systems, internet of things (IoT) and audio/video chatbot to ensure that every requirement of the farmer and his crops are available on the app or mobile. Currently, tele-calling and sales visits by the staff are being done to train the farmers and introduce them to use the app.

Farmer central agri-digital model is being rolled out with easy to use, intuitive features. AgriBazaar has diversified into crop advisory, intelligent data, yield estimates and providing a marketplace for growers. The company has partnered with 34 suppliers, including seed manufacturers and other input makers, to deliver inputs at the farm gates.

Hoping to get 10 lakh growers’ registrations over the next 12 months, AgriBazaar will be providing intelligent data through AgriBhumi on its main app, in addition to its web-based portal. As a result, growers and stakeholders can seamlessly access relevant inputs like farm yield estimates and thus enhance their output.

Underlining the initiative, Amith Agarwal, Co-founder and Chief Executive Officer, AgriBazaar said, “The pandemic outbreak has benefitted farmers in terms of securing better prices for their produce. There has also been an increase in the number of growers looking for digital platforms other than mandis. Our app is easy to use and very transparent. We have observed an uptick in its usage, with farmers returning to sell their produce on our platform after getting a first-hand experience of selling on it. Our vision is to help farmers break the barrier of just selling through mandis and expand their reach beyond these traditional marketplaces to secure more customers and get the best price.”

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Besides remote sensing, the company will leverage satellite imagery for crop identification and estimation to provide farmers with information on climate-based cultivation patterns. Soon, it will also use other technologies to help growers estimate per hectare yield perform quality testing, selling and buying.

Under the Agriculture Ministry’s programme to prepare a database on farmers, AgriBazaar has successfully mapped yield estimates in 3-4 districts in Madhya Pradesh, Uttar Pradesh and Rajasthan on a “pro bono” basis. The company has now been given the responsibility of mapping a few more districts in these states. AgriBazaar has also developed a proprietary algorithm for crop classification in mustard and wheat. The company gathers data and profiles besides details on product diversification and accordingly provides advisory on what earnings to expect and how to expand.

AgriBazaar deals with all kinds of pulses: guar seed, soybean, castor, mustard and wheat. As India’s leading tech-enabled agriculture marketplace, it also provides assured payments through its AgriPay wallet. This enables buyers to deposit money in the AgriPay wallet, and thus, growers receive payments directly.

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