Fasal launches procurement network ‘Fasal Fresh’ to revamp horticulture value chain

Fasal launches procurement network ‘Fasal Fresh’ to revamp horticulture value chain
Fasal Fresh removes intermediaries in procurement to ensure fair prices for farmers while bringing end-consumers export-quality produce that has been grown using Fasal’s farm-level crop intelligence systems

Fasal, India’s earliest sustainable horticulture farm network company and the one-stop-shop for horticulturalists, today announced expansion into the farming output business with the launch of ‘Fasal Fresh’. Fasal Fresh removes intermediaries in procurement to ensure fair prices for farmers while bringing end-consumers export-quality produce that has been grown using Fasal’s proprietary farm-level crop intelligence systems.

Through its patented IoT system called Kranti, Fasal has been making horticulture farming guesswork-free with advanced irrigation alerts, farm-level forecasts, and pest and disease forewarnings. Today, Fasal works with Indian farmers over 60,000 acres across 20 crops, who are leveraging this technology. Fasal Fresh, which has been in the works since last year with a focus on building the horticulture farming network, will directly bring the produce grown via precision farming to the end consumers via retailers, e-tailers, wholesalers and exporters. Currently, Fasal Fresh is operational in Delhi, Bengaluru and Hyderabad with its Mumbai operations planned for this month.

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Shailendra Tiwari, Founder, Fasal, said, “Procurement of fruits across the country remains fragmented and hindered by several issues in the value chain like lack of any visibility of supply, quality inconsistency, and wastage of produce during transit, among others. But with our progressive horticulture approach through differentiated tech deployed on large acreages combined with the Fasal Fresh network, we are able to solve a lot of these supply chain issues.”

“We can completely revamp the entire value chain by providing a consistent supply of high-quality produce to buyers and significantly better compensation to the farmers. The network is built to bring a higher level of predictability and traceability to the horticulture supply chain via tech at a scale which was not possible before,” Tiwari added.

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To drive the business vertical, a veteran horticulture supply chain expert, Manoj Kumar, has joined as Director, Fasal Fresh. “Through Fasal Fresh, we are excited to directly connect farmers growing high-quality produce using Fasal’s IoT systems and advisories with exporters, modern retailers, and end consumers. The aim is to have assured availability of precisely grown, high quality and sustainable fruits with competitive pricing for the end-consumers while ensuring transparency in deals and timely payments for the farmers – all using Fasal’s end-to-end platform,” said Kumar.

“Our predictability in supply allows consistent availability of high-quality sorted, graded, and packed produce enabling buyers to plan well in advance and minimise transit loss. Fasal Fresh aims to be a system that dramatically simplifies the lives of farmers, sellers, retailers as well as end-consumers in gaining access to safer and healthier fruits as well as vegetables at fair prices. Right from making conscious decisions to use only required levels of pesticides to eco-friendly packaging, Fasal Fresh comes with the promise of access to safer, precise and sustainably grown fruits and vegetables,” he added.

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