In order to expand the reach of farm advisory services, Krishify, a social networking platform for Indian farmers has partnered with the e-National Agriculture Market (e-NAM), run by the Ministry of Agriculture and Farmers’ Welfare, Government of India.
e-NAM is a pan-India electronic trading portal that seeks to network existing Agricultural Produce Market Committees (APMC Mandis) to create a unified national market for agri commodities for farmers, traders, and other intermediaries.
As a service provider, Krishify will provide farm advisory services to farmers widening the reach beyond the one crore user base on its social network and consequently, catering to the needs of 14 crore farmers in India. Since Krishify is a social network, it comprises experts from the agriculture field such as agronomists and agri-scientists who proactively respond to farmers’ original posts on farming and crop protection challenges in a bid to resolve them.
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With this integration, farmers will be exposed to Krishify’s strength in relaying agri-advisory information that can go a long way in sharing relevant information about farming best practices, government schemes, financial literacy, and market insights. The platform (e-NAM) would direct users to Krishify, where they may ask the pool of professionals for assistance.
On this development, Rajesh Ranjan, CEO and Co-Founder, Krishify said, “This development brings us a step closer towards bridging the information gap for millions of farmers in India and catering to the needs of a larger audience base going beyond the Krishify app’s reach.”
The integration helps Krishify to cater to and connect even a larger section of farmers all over the country and not just stay within the user base.
