nurture.retail, a B2B e-commerce arm of nurture.farm, announced its association with Bollywood actor Manoj Pahwa to promote its app within the agri-retailer community of India. With 90,000+ retailers and over 1,000 products, available across 13 states, nurture.retail is an emerging and fastest growing online agri input marketplace.
nurture.retail is a platform that allows agriculture input retailers and distributors to buy crop protection products, fertilisers, nutrition and biological products, farming equipment, seeds and cattle feed directly from the manufacturers. All products are delivered to the doorstep of the retailer free of cost.
Speaking on the association, Jyoti Vaddi, Head of Marketing, nurture.farm said, ‘nurture.retail is digitising the traditional agri input marketplace, bringing to agri-retailers an e-commerce experience loaded with features and benefits essential to running a successful retail business. The main objective of our association with Manoj Pahwa is to drive awareness about nurture.retail app amongst the retailer community. Manoj Pahwa has been on screen for a very long time, being a part of several big movies and TV shows. His popular comic demeanour renders him a special place in the Indian audience’s mind as a jovial and approachable member of society. The nurture.retail ads capture this essence of his personality, as a reflection of an agri retailer or dealer who is friendly and welcoming.”
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“The core message of the ad is delivered through the tagline: nurture.retail ka vada, munafa hoga sabse zyada, the ad depicts how being nurture.retail app user makes a retailer profitable. We also have shorter films that focus on specific USPs of the app – the convenience of 48-hour delivery, authentic products at the best prices, and credit provision for purchases on the app. These ads will run on all digital platforms, mainly YouTube, Facebook, Instagram and on Google’s Display Network,” she added.
The nurture.retail platform was launched in 2021, offering product authenticity and protection from fake and spurious product purchases, ultimately enabling retailers and dealers to pass on the service benefits to farmers who can now buy authentic and high-quality agricultural products at affordable prices.
With nurture.retail, retailers and dealers now have the flexibility to choose from a comprehensive range of products offered by multiple brands in addition to price transparency and competitive pricing. This, in turn, benefits manufacturers, who can now stock more inventory and give retailers and dealers more comprehensive access to a range of different products, including those that are specially formulated. Its ease of use and availability in multiple languages (English, Hindi, Tamil, Telugu, Gujarati) has led to nurture.retail to emerge as a leading agritech app in India.
