Hyderabad, India: Sid’s Farm, a premium D2C dairy brand based in Telangana, announced a slight increase in the retail price of the A2 Buffalo Milk and A2 Double Toned Buffalo Milk. The new prices, applicable per 500 ml pouches, are Rs 55 for the A2 Buffalo Milk variant and Rs 44 for the A2 Double Toned Buffalo Milk one. The company has decided not to alter the cost of the cow and skim milk variants, Sid’s Farm announced today.
The seasonal drop in milk output by around 50 per cent from April to September limits milk supply and thereby increases the cost of production through various procurement overheads, the company said.
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Dr Kishore Indukuri, the founder of Sid’s Farm, emphasised the importance of customer trust and satisfaction, promising to always deliver honest and high-quality milk and dairy products. “Despite the rising costs, Sid’s Farm had delayed increasing their prices for as long as possible. However, due to no relief, a slight price increase for their A2 Buffalo Milk was necessary,” he said.
“A2 Buffalo Milk is rich in A2 beta-casein protein and free of A1 beta-casein protein, which is essential to its nutrient value. Sid’s Farm’s A2 Buffalo Milk has a higher protein, fat, nutrient, and lactose content, leading to a feeling of fullness and helping to reduce weight gain and control body fat,” the dairy company said.
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Established in 2016, Sid’s Farm offers a range of products including skim milk, whole buffalo’s milk, whole cow’s milk, cow’s ghee, cow’s butter, buffalo’s butter, buffalo’s ghee, cow’s curd, buffalo’s curd, probiotic curd, paneer, doodh peda, and lassi.
