New Holland Agriculture, a brand of CNH Industrial has launched project ‘Saksham’, focusing on training and empowering underprivileged youth in rural India. This is aligned with the National Skill Development Mission and the UN Sustainable Development Goals (SDGs).
In association with SEEDS – Social Empowerment & Economic Development Society, the project aims to create a pool of skilled and certified automotive sales professionals for the agriculture and automotive industry. Individuals with a minimum education level of 12th grade, aged 18 and above can apply for the programme in Uttar Pradesh, Madhya Pradesh, Haryana and Maharashtra regions, the agricultural machinery company informed.
Highlighting the project, Sandeep Gupta, Sales Director of Agriculture Segment, CNH India, said, “Our Project Saksham is committed to providing rural youth with pertinent skills for the modern world. Through this initiative, we intend to equip them with the necessary skills that will enable them to possible placement opportunities which will create a positive impact on the economy. CNH is deeply committed to empowering unemployed youth through initiatives like LEAD and Hunar, that offer skill development and entrepreneurship training, transforming 15,000 families in India.”
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The training under the New Holland Project Saksham programme encompasses various aspects of Automotive Sales Assistant roles, including handling sales leads to closing sales pitches, effective communication, teamwork, resolving customer queries, and after-sales activities through practical experience under our dealerships. The programme was initiated through a Boot Camp for theory, product and soft skill training in Samalkha in Haryana between 6 to 8 February 2024. It will be followed by practical training with the dealership spread over three months.
New Holland offers innovative agricultural solutions such as a wide range of tractors, combine harvesters, and a range of agricultural implements, that drive efficiency and productivity across numerous applications such as tillage, plantation, harvesting, post-harvesting, commercial applications and haulage.
