TAFE – Tractors and Farm Equipment, the world’s third largest tractor major and manufacturer of the globally renowned Massey Ferguson tractors in India, launched the ‘Massey Dynastar Contest 2023 – Sabse Bade Allrounder Ki Talaash’- Season 1 – an online search for farmers, entrepreneurs, startups, students, academicians and any individual or entity with an original and creative idea that could effectively transform lives, using the Massey Ferguson DYNATRACK tractor. The winner of the contest will be presented a Massey Ferguson 241 DYNATRACK tractor worth Rs. 7.5 lakhs. Besides, the first two runners-up will win an 8-gram gold coin each, the Top 20 shortlisted participants will win gift hampers worth Rs. 5000 each, the first 100 valid early bird entries will win gift vouchers worth Rs. 500 each and the best 3 social media posts on the contest will win gift vouchers worth Rs. 2000 each.
The finalists and winners will be announced on the official Massey Ferguson India and TAFE websites, and their official social media pages.
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The Top 20 contestants will be shortlisted after critical evaluation by a jury panel, further among which, the Top 10 contestants will be the finalists. The Top 10 contestants will present their ideas to the senior leadership of TAFE, which will select the winner. The jury includes experts and senior leaders from specialised domains.
With the First Season of Massey Dynastar Contest 2023, TAFE intends to celebrate the spirit of creativity and innovation among the Indian agri and rural entrepreneur community by providing them with an opportunity and a platform to fulfil their dreams and aspirations.
TAFE manufactures a range of tractors, in both the air-cooled and water-cooled platforms, and markets them under its four brands – Massey Ferguson, TAFE, Eicher, and the Serbian tractor and agricultural equipment brand – Industrija Mašinai Traktora (IMT).
