CNH Industrial Capital India commences financial literacy programme for farmers

CNH Industrial Capital India commences financial literacy programme for farmers
The programme will initially help farmers familiarise themselves with the basic concepts of banking, digital payments, insurance, investments, fraud protection and financial planning

CNH Industrial Capital, the financial services division of CNH Industrial has launched a financial literacy programme, to educate farmers in Haryana and Uttar Pradesh. As part of its CSR (corporate social responsibility) initiative, company experts will train 600 farmers on topics such as financial literacy, farm mechanisation, biomass management and state agricultural subsidies. The sessions will be conducted in significant farming regions like Bhiwani, Mahendragarh and Charkhi Dadri in Haryana; and Sonbhadra and Hardoi in Uttar Pradesh.

Launched on June 15 in the Charkhi Dadri district, this specialised programme will initially help farmers familiarise themselves with the basic concepts of banking, digital payments, insurance, investments, fraud protection and financial planning. A following session will focus on various government initiatives such as agricultural and horticultural subsidies, farm mechanisation plans and other value-added approaches. The programme’s final session will focus on crop residue management, financing schemes for agricultural equipment, and regional subsidies offered by the state government.

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“Educating Indian farmers on emerging technologies, policies and other government schemes will help them ease their financial burden and grow faster. This initiative will raise awareness amongst the farming community about the resources that are available to further elevate their productivity,” said Vishal Chaudhury, Managing Director-CNH Industrial Capital India. “We are confident that by the end of the programme, the farmers will be capable of better managing their finances and producing in a more sustainable manner,” he added.

CNH Industrial Capital (India) is an indirect wholly-owned subsidiary of CNH Industrial underwrites and manages financing products for end-use customers and dealers of CNH Industrial (India) and Case New Holland Construction Equipment (India) and provides other related financial products and services to support the sale of agricultural and construction equipment.

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