Agricultural and Processed Food Products Export Development Authority (APEDA), Ministry of Commerce and Industry, Government of India has organised the Global Millets (Shree Anna) Conference on Saturday at NASC Complex, New Delhi to stimulate the exports of millets from India and provide market linkage to the producers.
Around 100 Indian millet exhibitors from different parts of the country and around 100 international buyers from various countries like the USA, UAE, Kuwait, Germany, Vietnam, Japan, Kenya, Malawi, Bhutan, Italy and Malaysia are participating in the Global Millets Conference. The conference provides an excellent opportunity for trade and networking among the participants. APEDA requested 30 potential millet importing countries to send their major buyers for this conference to visit the exhibition and travel around the stalls of 100 exhibitors of unique millets products. Additionally, the details of all the millet exhibitors under different categories in the exhibition area have been displayed digitally through which the importers can source millets directly from this list of Indian millet producers. The Virtual Trade Fair (VTF) is operational 24X7 365 days wherein exhibitors and buyers can interact based on the products displayed in the VTF.
The conference also featured a series of informative sessions, including keynote, and presentations on a digital platform. These sessions focused on various aspects of millet and its value-added products, processing, packaging, and export potential providing valuable insights for both exhibitors and buyers.
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The Global Millets Conference is expected to significantly impact the millet industry, further promoting its growth and development in the global market. The conference organised by APEDA provided a platform for B2B meetings between international and national buyers, exporters, progressive growers, and FPOs of millets to explore direct marketing and export opportunities for millets and its value-added products.
The scenario of exports of millets from India
India’s export of millets is 64 million USD in the year 2021-22. There is an increase in the export of millets by 12.5 per cent during the period April-December 2023 as compared to the same period last year. The export of millets has witnessed a change in paradigm in the last decade. The major importing countries were USA, Australia, Japan and Belgium in 2011-12 which had been shifted to Nepal (USD 6.09 million), UAE (USD 4.84 million) and Saudi Arabia (USD 3.84 million) in 2021-22. Kenya and Pakistan were also among potential import destinations of India in the last decade. The other seven destinations in the current top-ten list of India’s millet export are Libya, Tunisia, Morocco, UK, Yemen, Oman and Algeria. India is exporting millets to 139 countries across the globe. The export of value-added products of Indian millets is also spread across the world.
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Today India has the potential to lead the world as a key player in the global supply chain of millet and its value-added products. APEDA at the forefront with the mandate of export promotion of agri products of the nation selected these unique products from the nutritional millet basket and displayed them in the global market targeting to bring a global millet revolution. APEDA participated in the opening ceremony of the International Year of Millets 2023 (IYOM 2023) organised by FAO at its headquarters in Rome, Italy displaying different varieties of millets and value-added millet products. APEDA organised a buyer-seller meet for export promotion of millets at Jakarta, Medan, Nepal and Belgium. In addition, a virtual buyer-seller meet was organised with Malaysia, EU, UAE, Malaysia, Japan and Algeria.
An exclusive millet gallery was set up during GULFOOD 2023 wherein startups, new entrepreneurs, FPOs, exporters, and women entrepreneurs displayed their millet products to give wide publicity to the Indian millets and its value-added products before the importers across the world and 5000 participant companies from 125 countries.
APEDA in association with Indian missions abroad promoted Indian millets during the Republic Day celebrations. Millet products were sourced from various startups and sent to Indian embassies in various countries like Doha, Qatar, Italy, Uzbekistan, Bahrain, Malaysia, Russia, Tokyo, Indonesia, Republic of Korea, Saudi Arabia, Australia, Denmark, Argentina, Egypt, Canada, Guatemala, Algeria and China for promotion during the Republic Day celebrations.
APEDA has formulated a robust strategy focussing on expanding the global basket with millets and its value-added products to achieve USD 100 million targets by 2025 with monumental efforts to broaden global reach. India is marching ahead in the International Year of Millets 2023 with a basket of nutritiously rich Indian millets in the global market.