Bengaluru: Ninjacart, India’s leading agri-startup that leverages technology and data to organise the Indian agriculture ecosystem, announced the appointment of Paul Varghese as Head of its Reseller Platform effective October 6, 2022. The appointment comes as a part of Ninjacart’s continued focus on strengthening both Ninjacart’s fulfillment and platform businesses. As Ninjacart Reseller platform leader, Paul will contribute to the development of the company’s strategy, GTM, teams, and execution capabilities.
A post-graduate from IIM Calcutta, Paul Varghese brings in an experience of over two decades of expertise in sales, marketing, and building the business domain. Paul has previously worked for Swiggy, Reckitt, and Procter & Gamble. At Swiggy, he led restaurant partner relationships for the food marketplace business as well as cloud kitchen and brandworks business lines. At Reckitt and P&G, he has worked extensively with growing brand penetration and driving channel engagement to expand the business network.
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Speaking on the appointment, Kartheeswaran KK, COO & Co-Founder of Ninjacart said, “I am confident Ninjacart will thrive under his leadership due to his track record of success and expertise. Paul’s vast experience and leadership will enhance our collective passion as we invest in Ninjacart’s vision of becoming India’s largest agri platform.”
Ninjacart aims to be the digital plumbing network for global agri commerce that solves structural problems such as information asymmetry, payment hassles, distribution inefficiency, and discovering new buyers and sellers with tech-first solutions. Today, Ninjacart operates in over 150 markets across multiple agri commodities.