In order to strengthen its market presence and to gear up for the next phase of growth, India’s home-grown superfood brand, Nourish You has raised US$2 million as a part of its Seed funding round that received participation from seasoned investors including Y Janardhana Rao of Triumph Group; Rohit Chennamaneni, Co-founder, Darwinbox; Nikhil Kamath, Co-founder, Zerodha; Abhijeet Pai, Co-Founder, Gruhas Proptech; Abhinay Bollineni, CEO, KIMS Hospitals, among others.
Founded in 2015 by Sowmya Reddy, Krishna Reddy, and Rakesh Kilaru, Nourish You created the category of ‘Superfoods’ in India, by offering home-grown super seeds – quinoa and chia seeds – to Indian consumers.
The fresh infusion of funds will enable Nourish You to double down its investment towards research and development of new products, further diversifying the brand’s portfolio. A part of the funds is also allocated for branding and marketing, new talent acquisition and significantly strengthening distribution and market presence.
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Speaking on the fundraise, Rakesh Kilaru, Co-founder and CEO, Nourish You said, “Having personally experienced the benefits of quinoa and chia- we launched Nourish You to introduce superfoods to Indian consumers. We are confident of driving the category’s growth in a sustainable manner. The fundraising will help us expand our team, distribution channels and increase our investment in R&D. It will accelerate growth and cement our position as a preferred brand for superfoods in India.”
Speaking on investing in Nourish You, Rohit Chennamaneni, Co-founder, Darwinbox, said, “Even though I have been using Nourish You products for more than five years, it’s only now I got to understand the fascinating story of Rakesh and his team bringing quinoa and chia to India way back in 2013. Nourish You began the journey from getting the mother seed, government approvals, to field trials across India and finally large-scale cultivation of quinoa and chia. As a category-creating brand, Nourish You’s proposition of home-grown chia and quinoa seeds is attractive.”
In addition to its retail business in India, Nourish You exports its portfolio spanning quinoa, chia, millets, edible seeds (flax, pumpkin, sunflower, and watermelon), and breakfast cereals (muesli and fills) to Singapore, Nepal, Kenya, Dubai, Mongolia, and Maldives.
