GROWiT, a Surat-based Direct-to-Farmer (D2F) protective farming and agritech company, has joined hands with Samunnati, an open agri network. The partnership will increase awareness and penetration of protective farming techniques and products among farmers associated with Samunati and its farmer producer organisations (FPOs). GROWiT aims to help them get an increment in yield. This development is part of its larger mission to help double farmers’ income by 2030.
Samunnati, based in Chennai, is India’s leading open agri network serving the entire value chain with its solutions, including agri commerce and agri finance. By collaborating with GROWiT, the company aims to enable its affiliated farmers and the larger ecosystem to become more efficient and productive via protective farming, in turn increasing its returns.
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Elaborating on the partnership, Saurabh Agarwal, Director and CEO of GROWiT, said, “This partnership is not about GROWiT and Samunnati alone. We have always promoted protective farming techniques because of the benefits they offer to farmers in terms of crop quality, yield, and carbon footprint. If we achieve the goal of doubling farmers’ income by the end of this decade, it will benefit the entire agriculture industry and farmer community in India.”
Echoing the views, a senior official from Samunnati said, “We are pleased to be associated with GROWiT. We have partnered with them to spread awareness about protective farming and how it can help our affiliated farmers increase their yield in an economical and sustainable way. This collaboration will also give us more avenues to increase our return.”
For the Surat-based D2F agritech firm, this development also translates to an increase in revenue while also offering its franchise owners increased customer (farmer) reach, which would result in an increase in sales and their income. GROWiT recently entered into technical collaboration with KVK Baramati and will continue to push its efforts towards empowering Indian farmers.