AgFarm, a Dubai based agrochemical startup aiming to revolutionise the agricultural world digitally by allowing the buyers to access and buy agri inputs with just a few clicks. Following their vision of producing and providing high-quality agro-based products to Indian consumers the newly launched company has now entered in the Indian market.
AgFarm’s products such as herbicides, pesticides, fungicides and plant growth regulators, will only be available on e-commerce platforms like nurture.retail, DeHaat, AgroStar, FAARMS among other digital platforms at attractive prices as claimed by the startup. At these platforms, AgFarm will unlock the digital connections between manufacturers, retailers and dealers and will also allow them to buy the products at affordable prices with the best quality assurance. Other than getting the delivery of AgFarm products at their doorstep, the farmers will also get additional discounts by using digital payment modes.
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When asked about the reason behind taking the risk of skipping the traditional path of over-the-counter selling altogether and selling the products on digital platforms only, Vaman Alawadhi, Director, AgFarm said, “It is high time to modernise the agriculture sector in India in every possible way to ensure food quality, food safety, and cost competitiveness. Today, when we are on the verge of adopting modern technologies such as IoT (Internet of Things), AI (Artificial Intelligence)/ Machine Learning (ML) and drones in farming, we should also adopt and promote digital buying and selling of agro-inputs to break the vicious circle of mediators and give the dealers, retailers and farmers direct access to manufacturers, leading to fair prices and authentic products for them.”
