Godrej Agrovet Limited’s (GAVL) Crop Protection Business today announced the launch of PYNA, an umbrella brand for sustainable cotton production. A pioneer in establishing the concept of selective cotton herbicides in different markets, GAVL will be selling three of its cotton weed management products Hitweed, Hitweed Maxx, and Maxxcott under PYNA brand.
“The cotton crops grow at a slow pace during the early stages. Additionally, due to wider spacing between the crops, weeds impact the cotton yield by up to 45-50 per cent. With PYNA brands providing a broad window of weed management options from seed sowing to the active flowering stage of crop stage, farmers can now get a longer duration of weed-free crops. PYNA brand minimises the crop–weed competition and helps establish the cotton crop in the early stages, which directly has a positive impact on the yield,” GAVL claimed by issuing a press statement.
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GAVL also announced that it will be extending PYNA brand logo to co-marketers like Bayer CropScience, Rallis India, Dhanuka Agritech, PI Industries and Indofil Industries who are promoting and helping the farmers grow cotton sustainably through on PYNA brands which is a symbol of trust and quality. Easy and safe to use, PYNA brand products aid farmers reduce dependency on manual and mechanical methods of weed control too,” the crop protection company said.
Rajavelu NK, CEO, Crop Protection Business, Godrej Agrovet said, “Globally, India has the largest area under cotton cultivation. However, with only 10 per cent of the total cotton acreage area treated properly, it has not only impacted productivity but also farmers’ profitability. Hence, in order to enable sustainable cotton production, we are happy to bring our 3-marquee offerings under PYNA brand.”
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“In order to ensure quality supply to farmers every time, we are excited to partner with co-marketers to leverage PYNA brand. The same will allow them to leverage the trust that Godrej brand has earned amongst the farmers in the last 36 years and collectively tap 90 per cent untapped cotton acreage,” he further added.
“GAVL introduced post-emergent selective cotton herbicide, Hitweed, in 2007. Enabling cotton plants to get more space, light, and air for robust growth without impacting the soil, it was developed for usage 20-25 days after sowing (DAS). Witnessing the need to protect cotton crops during the early post-emergent phase viz. 7-15 DAS, it launched Hitweed Maxx in 2019 which enabled farmers to get superior crop safety and better efficacy. In 2023, the company launched Maxxcott – a pre-emergent herbicide to be used 0-3 DAS – which eliminates the growth of major weeds in cotton, ensures good growth of cotton seedlings, and reduces the further spread of major weeds,” Godrej Agrovet said.
