CNH Industrial’s initiative to prevent crop stubble burning in Punjab turns 5

CNH Industrial’s initiative to prevent crop stubble burning in Punjab turns 5

CNH Industrial, a global leader in agriculture and construction equipment, today celebrated five years of its “Prevention of Crop Stubble Burning/Straw Management” initiative in India. Thanks to the project in Kallar Majri in Punjab has been near smoke-free for five years.

CNH Industrial congratulated the village’s farmers for opting for a sustainable solution – baling instead of burning crop stubble. Following the project’s success, this initiative has been introduced to 10 additional locations in Haryana, Maharashtra, Uttrakhand, Chhattisgarh, Madhya Pradesh, Bihar and Uttar Pradesh. It has raised farmers’ awareness of the benefits of baling versus burning, with more villages adopting this environment-friendly solution. Cumulatively, from 2017 – 2021, this initiative has saved approximately 14,000 tonnes of paddy straw from being burnt, reducing carbon dioxide emissions by estimated 22,000 tonnes, the company said.

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Highlighting the project, Raunak Varma, Managing Director and Country Head, CNH Industrial, India and SAARC said, “It’s a source of pride for us at CNH Industrial to celebrate this milestone at Kallar Majri. I am thankful to all our partners and the village’s farmers for being a strong pillar of support. As a responsible organisation, sustainability is one of the key drivers of our company’s purpose, together with innovation and productivity. It continues to drive the decisions we make to create value for our customers, stakeholders, and our business.”

“As a global sustainability leader, we believe in creating ecological solutions for our planet. This initiative offers us a platform to support our farmers and help in improving the environment for the communities in which we operate”, he added.

According to CNH Industrial, to further support farmers, the farm machinery giant, in collaboration with the Department of Agriculture, Government of India and various state governments, Krishi Vigyan Kendras (KVK) and ICAR – Indian Agricultural Research Institute (IARI), has donated advanced solutions composed of New Holland tractors, Gyro rakes, mulchers and balers.

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