Mahindra & Mahindra’s Farm Equipment Sector, India’s leading tractor manufacturer, has announced the winners of the second edition of the Krish-e Champion Awards. The Rabi 2021 edition of the award celebrated farmers and institutions who adopted Krish-e practices in the last Rabi season, showcasing visible impact in their farmlands and their lives, thereby improving their income per acre.
The biannual event, aligned with the Kharif and Rabi seasons, the Krish-e Champion Awards recognises and felicitates individual farmers as well as institutions who have risen above the ordinary, by accepting no limits, thinking alternatively and driving positive change on their ‘Rise’ journey in the agriculture sector. As many as 11 national awards were presented to the winners under five categories, with farmers from 45 Krish-e centres across India.
Highlighting the awards, Ramesh Ramachandran, Senior Vice President, FES Strategy & FaaS, Mahindra & Mahindra said, “We are proud to announce the winners of the 2021 Rabi edition of the Krish-e Champion Awards. Through these awards, we aim to recognise farmers and agripreneurs who have showcased an increase in ‘income per acre’, by adopting modern farming practices including new agronomy techniques and mechanised solutions. These Krish-e champions will be proud ambassadors of progressive farming inspiring fellow farmers in their vicinity to follow in their footsteps. This is the catalytic effect we seek to create.”
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Carrying the tagline – ‘Expert Takneek. Naye Upay. Parinaam Dikhaye’ – Krish-e is Mahindra’s Farming as a Service (FaaS) business vertical, for technology-driven services that are progressive, affordable and accessible to farmers. It aims to increase a farmers’ income through digitally-enabled services, across the complete crop cycle, with agronomy advisory, access to advanced farm equipment rentals and new-age precision farming solutions, all focused on bringing down overall farming cost and improving crop output, thereby a farmers’ income.
With Krish-e centers now part of several Mahindra dealerships across the country, these centres will offer farmers easy access to services such as Advisory on scientific practices, including through Smart Phone Apps; Soil Testing facilities; Takneek or Demo Plots to demonstrate best farming techniques and validate impact; Farm Equipment Rental solutions, including sales and service of tractors, harvesters and other farm equipment; Precision Farming Solutions using Artificial Intelligence (AI) and Internet of Things (IoT); Sale of Crop Input like seeds and chemicals and drip irrigation equipment.
Details of the National Winners of the Krish-e Champion Awards
|1||Mahila Kisan Award||Charri Devi||Awarded to a progressive woman farmer, a Krish-e champion who has implemented Krish-e practices successfully for an increase in income per acre.||Ranchi||–|
|2||Yuva Kisan Award||Rahul Verma||Awarded to a young champion farmer who has implemented Krish-e practices successfully for an increase in their income per acre.||Chhindwara||–|
|3||Takneek Champion Kisan Award||Amreek Singh||Awarded to progressive champion farmers who have driven the adoption of best practices in agronomy and mechanisation for an overall increase in income per acre.||Gurdaspur||1st (National Level)|
|4||Markandey Kumar||Bihar Sharif||1st place (East Region)|
|5||Pardeep Kumar||Jwalapur||1st place (North Region)|
|6||Kailash Dattatrya More||Aurangabad||1st place (West Region)|
|7||Danda Venkatranga Reddy||Miryalguda||1st place (South Region)|
|8||Rental Partner Champion Award||Gurviryam Jodhsinghwala||Awarded to rental entrepreneurs who drove farm mechanisation by providing rental services and advanced machinery.||Tarn Taran||1st|
Rental B2B Partner Champion Award
|Amardeep Singh||Sultanpur Lodhi, Nakodhar||–|