Sonalika Tractors, one of India’s leading tractor manufacturers, has broken all of its previous monthly sales records as well as outperformed the tractor industry sales performance in September 2020. Strong positive domestic sentiments coupled with a healthy demand from overseas markets has led Sonalika to register highest ever overall sales of 17,704 tractors in the month. Collectively, Sonalika has achieved its highest ever H1 sales of 63,561 tractors and 26,530 implements.
Key Highlights, Sept’20
Tractors: 17,704 overall sales (domestic + exports), highest ever monthly sales; 51.4 percent domestic growth, surpassing industry growth of estimated at. 28 percent.
Implements: 6,400 units registering 135 percent growth, outpacing industry growth of estimated 30 percent.
Cumulative sales (April-Sept’20)
Tractors: 63,561 tractors, highest ever H1 sales
Implements: 26,530 units, crossed FY’20 sales in just 6 months
Highlighting the performance, Raman Mittal, Executive Director, Sonalika Group, said, “We have registered 17,704 overall tractor sales in Sept’20 breaking all our previous monthly records and mark the highest ever sales in a month. Our cumulative (Apr-Sept’20) overall sales stands at 63,561 tractors, which is also highest ever H1 tractors sale. Along with tractors, our implements business has recorded 26,530 unit sales, which beats our FY’20 sales in just 6 months.”
Speaking on the highest ever performance, he said, “I am extremely proud to share that in Sept’20 we have created a historical milestone with highest ever tractor sales of 17,704 in a month. It is heartening to see the positive sentiments of farmers which has helped us to continue the growth momentum and achieve new record highs month after month. Our cumulative (Apr-Sept’20) overall tractor sales stands at 63,561, which is highest ever H1 sales. Along with tractors, our implements business have recorded 26,530 unit sales, which beats our FY’20 sales in just 6 months.
“Our recently launched 4 new tractors over last few months have been very well accepted by the farmers as their performance has surpassed previous benchmarks in addressing their crop specific needs. These next gen new product series such as Tiger, Sikander DLX, Mahabali and Chattrapati have contributed significantly in our phenomenal growth during the pre-season time and even during the pandemic,” Mittal added.
Speaking on the outlook for upcoming festive season, he added, “We are buoyant about the upcoming festive season and expect the farmers’ sentiments to remain positive. The overwhelming response received for our recently launched tractors, customised for specific markets, has built a platform for us to capitalise on prevailing positive sentiments in the market. We are fully geared up to further strengthen our growth performance across tractors and implements this festive season while continuing to surpass industry growth.”