India’s one of the leading tractor manufacturing brand and No.1 exporter from the country, Sonalika Tractors outpaces industry by 2.4 times and with a new record of ever highest domestic sales of 13,691 tractors, registering 55 percent growth against industry growth of 23 percent and overall sales of 15,200 tractors and 15.4 percent market share in June 2020.
Speaking on the performance, Raman Mittal, Executive Director, Sonalika Group, said, “Beginning of Q1 this year when the first ever lockdown was announced we as a company had decided to put all our energies with positive effort to try not to de-grow in Q1. Today, the entire team is feeling proud that we have not just achieved our goal but also have registered an overall growth of 5 percent in Q1 which is the highest for the industry. It is a matter of great pride for us that not only in tractor industry but also in automotive, two-wheeler and CV industry, Sonalika is the only company to register maximum growth in these tough times. We are extremely delighted with the overall robust performance in June 2020 with 15,200 tractors which is our highest ever.”
According to Mittal, the key to Sonalika’s success rests on four areas: First, its investment in the largest vertical integrated manufacturing unit which has helped it to ramp up its production within a very short span. The company had already reached 80 percent utilisation in Wk4 May itself and in June it continued to operate at optimum level.
Second, being a tech-savvy company, its entire supply chain is technologically enabled. It has a complete end to end supply chain management solution in-house. All of its 24 depots spread across the states are inter-connected enabling them to keep a track of the tractor delivered on real time basis and it manages their production as per the consumption. This has helped the company to maintain optimum level of stocks across its depots and dealerships.
Third, the company’s focus to keep innovating, developing and launching new products continued during the time of COVID-19. It had a series of new products that were launched during this period, which have helped the farmers to increase their productivity.
Fourth, the company kept strengthening its coverage. Last year, it widened existing network of channel partners and are continuing to do so even now. With this the company has the largest network of channel partners, as wherever there was a business opportunity its teams were present to capitalise on the same.
Speaking on Sonalika’s future plans, he said, “The tractor demand and farmers’ sentiments have picked up on account of various conducive factors like government initiatives including increase in MSP, favourable monsoons and bumper sowing of summer crops. The farmers are happy with the money in their hands on account of a good rabi harvest. This positive sentiment is expected to continue and we are well positioned to gain from the same. All our efforts and actions are set to continue on this growth journey for our great nation.”
