National Bulk Handling Corporation (NBHC) today announced the launch of its electronic application ‘Krishi Setu’, a one-stop solution in post-harvest agri value chain offering seamless user-experience and reduced operational inconveniences in trade execution, through end-to-end digitised processes. NBHC has developed this advanced e-marketplace for agri commodities, a step towards taking ahead the legacy of technology-led innovation with an objective of providing all variants of digitally enabled auctions and trades.
With a mission to empower the farmer community and farmer producer organisations (FPOs), Krishi Setu will provide knowledge-driven services for building efficiency in auctioning and trading of agri commodities, even with remote access. It directly links buyers and sellers electronically across the country and facilitates hassle-free transactions, purely through disintermediation. Furthermore by utilising market linkages and connecting market participants such as farmers, FPOs, government agencies, corporates, traders and processors; Krishi Setu enables an efficient price mechanism with complete transparency.
Highlighting the newly launched service, Ramesh Doraiswami, Managing Director & CEO, National Bulk Handling Corporation said, “With internet penetration nearing 50 per cent and the number of mobile connections equivalent to 79 per cent of the population in India, trading in agricultural commodities is poised for a leap to the new digital age marked by ease and mobility. As a company focusing on innovation, NBHC aspires to make Krishi Setu an e-market platform for agri-commodities and further improve the lives of farmers and FPOs, enabling them to make informed decisions on marketing their produce by providing them market access, transparency and post-harvest value added services.”
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Speaking on Krishi Setu, Deepak Kumar Singh, Senior Vice President & Business Head, NBHC, said, “Krishi Setu is all set to make a difference to the agri value chain through its progressive amenities which combines farming, automation and digitalisation. This platform offers tailor-made solutions for effective process-driven risk assessment and mitigation, coupled with digital financing options. Through Krishi Setu, we are enlarging our farm-gate procurement services from farmers to clientèle through disintermediation, by leveraging our tech-enabled operational capabilities. We are committed to empowering farmers by opening a gateway to lucrative deals featured with fair pricing, transparency and zero compromise on the quality.”
Through NBHC’s pan-India reach, deep industry knowledge and tech-enabled operational capabilities, Krishi Setu provides services for an extensive range of commodities including grains, pulses, cereals, oilseeds and spices across various locations. This platform is accessible through Google Play Store, QR code scanning and website.
National Bulk Handling Corporation (NBHC) is a leading integrated service provider in the agri-ecosystem in India, offering inter-alia warehousing services, collateral management services, procurement and supply chain management services and other allied services such as quality assaying and certification, pest management and audit, surveillance and control.