USA Dry Pea & Lentil Council (USADPLC), the highest quality producer of lentils, dry peas, and chickpeas for national and international markets, has exuberantly laid out a vision for a healthy and viable 2022. As per the USADPLC, the year 2022 glances over sustainable development goals, including good health and well-being. In addition to the objective of a sustainable year, USADPLC hopes for improved talks on India tariffs to continue the pulse trade with India.
Speaking about the prospects for 2022, Sachin Khurana, India Representative, USA Dry Pea & Lentil Council, said, “India is an extremely crucial market for our exporters. We remain hopeful that the trade barriers will be resolved in 2022, and the pulses trade relation between India and the US will return to normalcy. Also, in 2022, we will continue to strengthen our sustainability story and educate Indian importers, traders, and consumers about the benefits of sustainable commodity – pulses.”
You may also like to read: FoodTech start-up Pluckk raises US$ 5M seed capital from Exponentia Ventures
USADPLC is gearing up for participation at the AAHAR festival from 8-12 March 2022. AAHAR – The International Food & Hospitality Fair is one of Asia’s well-reputed food and hospitality shows that presents an opportunity for Indian pulses traders to engage with the American pulses industry and strengthen their business prospects.
Speaking about the collaboration with industry in India, Khurana said, “In 2022, USADPLC is also aiming to focus on ‘Standard For Quality’ – an initiative to highlight the quality and premium standard of US pulses. Through this campaign, we aim to engage with retailers and spread awareness amongst consumers about the superior quality of US pulses.”
Established in 1965, USA Dry Pea & Lentil Council represents multiple growers and industry organisations in the production, marketing, and end-use applications for dry peas, lentils, and chickpeas.
There are 5,000 growers, processors, exporters and associates represented by the USADPLC take pride in their ability to produce the highest quality dry peas, lentils and chickpeas for national and international markets.
