Bengaluru, India and Manila, Philippines – Ninjacart, India’s leading agri-startup that leverages technology and data to organise the global agriculture ecosystem, joined forces with Philippine B2B agritech innovator Mayani. This strategic partnership sees Ninjacart deploying capital alongside cutting-edge supply chain technology and its advisory services to fuel Mayani’s innovation and growth trajectory.
Ninjacart will also support Mayani’s expansion efforts and jointly establish an integrated Asian agri-food supply chain that would catalyse more digital innovations geared to address Asia’s complex food basket. Ninjacart’s investment in Mayani facilitated through its venture funding arm, NinjaVentures, marks a significant step in its international expansion strategy.
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The partnership will focus on identifying and addressing global food supply gaps, leveraging cross-border opportunities to amplify Mayani’s market presence. Mayani will integrate Ninjacart’s advanced technology, source traceability, and inventory management solutions to achieve inter-operability, hyper-efficiency, and predictive modelling and to enhance its supply chain efficiency.
Ninjacart’s entry into Mayani coincides with follow-on funding from existing investors, including the Jimenez family, after Mayani’s successful US$1.7 million seed round led by AgFunder in 2023. With over three times revenue growth in the same fiscal year and positive margins, Mayani demonstrates strong fundamentals for further expansion and impact.
Speaking in the deal, Kartheeswaran KK, Co-Founder & CEO, Ninjacart said, “Our investment in Mayani reflects our unwavering commitment to revolutionise global agri commerce. By bridging the expertise of two agricultural powerhouses, India and the Philippines, we aim to create a transformative impact and unlock new opportunities in the Asian agri-commerce landscape and beyond.”
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Expressing enthusiasm about the partnership, Ochie San Juan, Co-founder and Chief Farmer at Mayani, said, “The strategic additionality beyond the capital, coupled with Ninjacart’s deep understanding of the Asian agri-supply chain, excites us about this investment. It strengthens the locus of our business, which is tech-enabled output market linkage, that further reinforces our upstream interventions on climate-positive inputs and rural financing.”
Mayani boasts a vast grassroots network of over 144,000 organised smallholder farmers and fisherfolk across the Philippine archipelago. Its multi-point value chain platform optimises supply chain dynamics, connecting fragmented supply with B2B market demand seamlessly. Moreover, Mayani’s ancillary agro-services empower smallholders, enhancing yield and climate resilience through quality agricultural inputs and facilitating rural financial inclusion.
The alliance between Ninjacart and Mayani heralds a new era of innovation and collaboration in the Philippine agritech sector, driving sustainable growth and economic empowerment across the agricultural value chain.
