Amul launches ‘Haldi Ice Cream’ to boost immunity amid COVID-19

Amul launches ‘Haldi Ice Cream’ to boost immunity amid COVID-19

Amul launched world’s first “Haldi Ice Cream” – with the goodness of Haldi Doodh while the world is learning to cope with the COVID-19 pandemic.

To provide a ready to drink options to the consumers across the country, Amul has already launched immunity booster beverages range – Amul Haldi Doodh, Amul Tulsi Doodh, Amul Ginger Doodh and Amul Ashwagandha Doodh.

To delight the consumers further the portfolio of immunity booster range from Amul has been extended to Ice Cream category too. Amul, for the first time has launched Haldi Ice Cream with the goodness of haldi (turmeric), pepper and honey and richness of dry fruits like dates, almonds and cashews.

This combination is a mix of health and taste in the same cup of ice cream. Turmeric is known for its antibacterial and anti-inflammatory properties. For centuries, traditional systems like Ayurveda have used haldi, both fresh and as a dried spice powder for better health. In fact, turmeric is a widely researched spice commonly used in cooking, as a dietary supplement, and even for beauty purposes. Turmeric is also referred as a super food world over for various health promoting properties. Pepper is another spice that is known to Indian households for treating respiratory diseases and good for digestion. Honey is rich in antioxidants and helps suppress cough. The addition of dry fruits like dates, almonds and cashews makes the entire experience healthier, wholesome and enjoyable in this festive season.

In order to send out the message of immunity milk and milk range, the company has also launched a nationwide TV and print media campaign. Available at all Amul parlors and retail counters, consumers can enjoy Amul’s immunity products as their daily dose of immunity.

Haldi Ice Cream is being packed at state of the art manufacturing plants in North and West India having production capacity of 500,000 packs per day. The product is available at a price of just Rs 40 for 125ml cup packing.

Also to carry ahead the range, Amul shall soon be launching Immuno Chakra Ice Cream – the health trinity of turmeric, ginger and tulsi in tri-colour ice cream stick of 60 ml and Star Anise Doodh in the 200 ml can.

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