Sid’s Farm, a premium D2C dairy brand based in Telangana, today announced the launch of ‘Probiotic Natural Curd, which is made using milk and curd culture. The product will be initially available only on Sid’s Farm’s app for its customers in Telangana. 400 gm cups of Probiotic Natural Curd will be available at a price of INR 80. Sid’s Farm launched its A2 Desi Cow Ghee last month which received an astounding response from consumers. Sid’s Farm is an established premium dairy brand, which is available in stores around Hyderabad and also through e-commerce sites in Bengaluru, serving milk and regular-use dairy products like paneer, curd, ghee and butter. Sid’s Farm’s offerings allow customers to choose from cow and buffalo milk and dairy products depending upon their preference.
The prominence of curd in the Indian gastronomic scape is primordial; not only due to its palatable attributes rather for being dense with nutrients. Curd is known to be rich in calcium, vitamin B2, vitamin B12, potassium and magnesium which aids in preserving bone density and supply antioxidants for cell reparation. In addition to this, it contains a higher proportion of protein and fat which are essential for daily nutritional requirements for human performance in day-to-day life, Sid’s Farm claims.
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Speaking on the launch of Probiotic Natural Curd, Dr. Kishore Indukuri, Founder and MD, Sid’s Farm said, “Curd is an indispensable part of our daily meals. I am certain that every fellow citizen would agree that our mothers and grandmothers had constantly insisted on the consumption of curd in our meals every day because of its contribution to gut and bone health. Sid’s Farm Probiotic Curd is a great source of protein, calcium, and gut-friendly bacteria which is essential for our well-being. It will strengthen your immunity and reduce the risk of infection and the incidence of various diseases.”
“For us, at Sid’s Farm quality of our products is given the highest priority, thus the Probiotic Natural Curd is fermented through advanced and hygienic modes of preparing the product,” Indukuri added.
