Sid’s Farm, a premium D2C dairy brand based out of Telangana, has launched A2 Desi Cow Milk for its customers in Hyderabad on the occasion of India’s 75th Independence Day. Due to high customer demand for A2 milk, the company made pre-booking available, and within the first 6 hrs of pre-booking; they received an overwhelming response with over 400 customers pre-booking for more than 350 litres. Sid’s Farm has kept a price for their latest product addition at Rs 75 per packet of 500 ml.
A2 milk is a variety of cow’s milk that lacks a form of beta-casein proteins called A1 and has the A2 form. A2 milk is generally widely accepted for its overall health benefits and is arguably a safer option for lactose intolerant people. This variation of cow’s milk is sold primarily in Australia, New Zealand, China, and the United States. However, with the globalised milk market and Indians being more inclined towards quality products and demanding more particular food choices, the A2 milk market saw a huge demand.
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Speaking on the new launch, Dr. Kishore Indukuri, Founder, Sid’s Farm said, “We are elated to launch Sid’s Farm A2 Desi cow milk, and there couldn’t have been a better time for us to introduce such premium quality, a high-demand product that has been predominantly available in the western markets, but now with this, we are revolutionising the Indian natural dairy industry with respect to both our price and quality. We look at all our products as a medium to empower the Indian consumer, who must have all the rights to the highest quality natural foods that are readily available. As a nation, we have already answered the question of quantity emerging as the global leader in milk production volumes. It is time now that we addressed the question of quality too, and we at Sid’s Farm have been taking our humble but sure steps towards achievement of the same.”