Escorts Agri Machinery reinforced its relationship with IndusInd Bank with a formal Memorandum of Understanding that will pave the way for both companies to provide one of the best financial offerings to its customers.
Escorts and IndusInd Bank will work together closely in understanding the financial needs of its customers and will jointly come up with various financial programmes to enable customers invest in modern farm machinery to enhance their farm productivity and income.
The deal was formalised by Shenu Agarwal, CEO, Escorts Agri Machinery, and Shiban Kaul, Executive Vice President, Induslnd Bank.
Induslnd Bank with its understanding of rural customers and its wide penetration throughout the country will help Escorts Limited in moving towards its larger goal of fostering the dreams of India’s farming community.
On this occasion, Shenu Agarwal said, “The rural market is growing at a record pace and we are seeing our customers shifting towards technologically advanced agricultural practices. Our role here is to provide them with the best of products and make the process of purchase as simple as possible”.
Adding to this, SV Parthasarathy, Head-Consumer Finance Division, IndusInd Bank said, “We are proud and excited to partner with Escorts. With this partnership, farmers will have easy access to loans at attractive interest rates. Our association will bring transparency, seamlessness and convenience to support the farmers in their endeavour to nourish the nation.”