Mohali: Swaraj Tractors, a part of the Mahindra Group, has launched an exhilarating new campaign starring Swaraj’s customer and brand ambassador, MS Dhoni. The advertisement captures the ease and efficiency of using the Swaraj Target 630 in horticulture, inter-row cultivation, puddling and other farming activities, enabled due to its advanced features and powerful engine.
The commercial unfolds with Dhoni’s visit to a friend’s farm, where he encounters the Swaraj Target 630. Captivated by its features and performance, Dhoni takes the tractor for a spin, traversing through sugarcane fields, vineyards, horticulture patches, and paddy fields. This showcases the multi-utility capability of the Swaraj Target and provides a visual testament to the tractor’s advanced features and performance.
Throughout the commercial, Dhoni’s joy and satisfaction with the Swaraj Target 630 are palpable as he effortlessly navigates the farm terrain. Complemented by a catchy jingle, the commercial embodies the sheer delight and ease of operating the Swaraj Target 630.
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This marks Swaraj’s second commercial featuring MS Dhoni. The first commercial featuring the legendary cricketer received overwhelming praise from farmers across the country. This new advertisement builds upon the success of its predecessor, further solidifying Swaraj’s position as a trusted brand among farmers.
The new TVC has been created by FCB Interface for Swaraj and will be available in various regional languages, including Hindi, Gujarati, Marathi, Bhojpuri, Tamil, Telugu, Kannada, Bengali, and Punjabi from May 10, 2024.
According to Swaraj Tractors, it is India’s second-largest and rapidly growing tractor brand. Established in 1974 and based in Punjab, Swaraj is a brand created ‘by the farmer, for farmer’, as many of its employees are also farmers themselves.
