India’s one of the leading tractor manufacturer and No.1 exports brand from the country, Sonalika Tractor has beaten its last month record and registered highest ever domestic growth of 80 percent in August 2020 with 8,205 tractors as compared to 4,560 sales same period last year. It continued its growth trajectory by surpassing estimated industry growth of 73 percent in the month. Overall sales — domestic plus exports — stood at 10,206 tractors in the month as compared to 6,412 tractors same period last year.
Highlighting the performance, Raman Mittal, Executive Director, Sonalika Group, said, “The demand for tractors is on upsurge and I am happy that we are able to meet the growing demand. I am very proud to share that in August-20 we have recorded highest ever domestic growth of 80 percent with overall sales at 10,206 tractors, making it 4th consecutive month for us to have achieved a new record high and beating estimated industry growth of 73 percent. Our cumulative growth (April-Aug-20) of 27.1 percent is the highest in the entire tractor industry, making us secure No. 1 position in domestic growth.”
Commenting on the upcoming festive season,Mittal said, “The demand is expected to remain healthy, kindled by higher Kharif sowing (8 percent higher sowing) and good monsoons (1 percent higher rainfall this year vs. normal rainfall) coupled with increasing preference of farmers towards mechanisation. Farm mechanisation penetration in India stands at an average of 45 percent for the entire crop cycle from seed bed preparation to harvesting. Farmers are majorly oriented towards application-based farming like puddling, mulching, baler application, orchards and horticulture. Paddy being the major Kharif crop, there has been demand rise for customised tractors to address the specialised needs. Along with the demand for tractors, there is an increased demand for specialised implements as well.”
“We are geared up for the upcoming festive season, which usually contributes 40-45 percent of overall volumes. External conducive factors clubbed with our healthy national brand presence, strong dealer network (983) and depots (24) along with right tractor models customised for state/applications and a vertical integrated plant, we are well positioned to capitalise on the positive sentiments and continue our growth momentum by outpacing industry growth,” he further added.