ReshaMandi eyes global market to bring India’s natural fabrics to the world

ReshaMandi eyes global market to bring India’s natural fabrics to the world
ReshaMandi is planning to become a one-stop natural and recycled fibre sourcing platform in various countries including the Middle East, Europe, the Americas and APAC to replicate its successful India model

ReshaMandi, India’s leading farm-to-fashion natural fibre digital ecosystem, is foraying into the global markets, aiming to become a one-stop sourcing solution for all natural and recycled fabrics. The company offers a wide range of natural fabrics while adhering to sustainability and fair trade. ReshaMandi’s vision is to build a new world of textiles and transform the industry by providing accessibility, availability, and affordability for businesses and consumers looking for sustainable solutions.

ReshaMandi has provided more than 10 million meters of fabric in natural fibres to 500-plus domestic producers of fabric, apparel and home furnishings. Among these 500, over 200 are exporters providing products to well-known brands across geographies. As fabric serves as the basic material for clothing and home furnishings, ReshaMandi currently supplies a variety of these essential goods to both the domestic and global markets. These include silk, cotton, viscose, bamboo, hemp and other natural fibres. ReshaMandi also sells textiles produced from materials like milk, soy, and other such natural sources.

Explaining the future plans, Mayank Tiwari, Founder and CEO, ReshaMandi said, “Given the tremendous potential in the global space for a one-stop sourcing solution for all natural and recycled fabrics, we believe ReshaMandi has the right mix of market expertise, technology prowess and the commitment to become a dominant player in the sector. Our game-changing full-stack digital ecosystem for the natural fibre supply chain has touched more than 10 million lives by generating employment, increasing operational efficiencies to almost 30 per cent and paving the way for growth and development in a highly fragmented, unorganised sector. Presently, we cater to a diverse set of stakeholders ranging from retailers to end consumers in the natural fibre segment.”

You may also like to read: 5 Management lessons to make ‘market smart’ farmers 

“Thanks to the rising awareness around sustainability and fashion, many consumers, especially in urban centers, are consciously choosing natural fibres. As a result, an increasing number of retailers, mills, manufacturers, designers and allied stakeholders within the industry are looking for partners who can provide the best quality natural fibres at standardised pricing while ensuring delivery timelines are met. Our entry into the global market will lead us to be the largest natural fibre sourcing partner in the textile industry for businesses that seek sustainable solutions in apparel, lifestyle, home furnishings, fabrics and other categories,” Tiwari added.

According to the third annual Material Change Index from the global non-profit Textile Exchange, fashion brands are now using 50 per cent preferred materials — up from 44 per cent last year — curbing greenhouse gas emissions by 5 per cent and saving 1.9 million tonnes of COշ equivalent emissions. ReshaMandi starts its journey in the global markets with categories like yarn, natural and recycled fabrics, home and living, apparel, accessories and design to living solutions, with an ambition to expand this in the future.

ReshaMandi works with 60,000 farmers, more than 10,000 weavers, over 7,500 yarn manufacturers and 3500 retailers in the entire natural fibre supply chain to improve their productivity, impact their bottom line and eventually be instrumental in improving the quality of their lives.

(The story is based on a press statement made by ReshaMandi.)

Click here to read Agri Marketing stories.
Engage with us on Telegram, Twitter, Linkedin and Facebook.
Share on

Leave a Reply

Your email address will not be published.

25 + = 31