Gujarat Cooperative Milk Marketing Federation (GCMMF), marketer of milk and milk products under the brand name of Amul, has decided to revise the milk prices by Rs two per litre in markets of Ahmedabad and Saurashtra of Gujarat and Delhi NCR with effective from July 1, 2021. In Ahmedabad the price of Amul Gold will be Rs. 29 per 500 ml, Amul Taaza will be Rs. 23 per 500 ml, and Amul Shakti will be at Rs. 26 per 500ml. The increase of Rs two per litre translates into 4 percent increase in MRP, the milk cooperative announced today.
The price revision is being done all India, in rest of the markets where Amul is marketing its fresh milk.
In the last 1.5 years Amul has not made any price revision in its fresh milk category. Since then due to rise in costs of energy, packaging, logistics, overall cost of operation has increased. Considering the rise in input costs, our member unions have also increased farmers’ price in the range of Rs. 45 to Rs. 50 per kg fat which is more than 6 percent over previous year.
According to Amul, the cooperative passes on almost 80 paise of every rupee paid by consumers for milk and milk products to the milk producers. The price revision shall help in sustaining remunerative milk prices to milk producers and to encourage them for higher milk production.
